Forbidden Forest Resonates at London Design Biennale

Amanda Howse
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Forbidden Forest Resonates at London Design Biennale

The third London Design Biennale Launches at Somerset House this week. The exhibition opened on the 1st June and it will run every day and early evening until 27th June 2021.

The entrance to Somerset House can be found on the Strand, in Central London. Somerset House was designed by William Chambers in 1776 and is a neoclassical complex overlooking the River Thames, just East of Waterloo Bridge. This monumental building with a large rectangular courtyard and impressive terrace provides the ideal backdrop for a festival celebrating contemporary creativity. (1)

Set around a theme of ‘Design in an age of crisis’ the organisers have invited countries, territories and cities to submit entries to represent their own cultures, design directions and locations. The result is a joining together of design work that reflects the global world we live in and some of the challenges faced by us all.

The centrepiece of this artistic trip around the world is the ‘Global Goals Pavilion’ which features a ‘forest for change’. This impressive wooded area contains 400 recently planted young and fully grown  trees and bushes to create a real growing haven of leafy green flora. Designer Philip Jaffa and Scotsscape landscape designers worked together to fulfil this uniquely green brief.

An opening in the forest reveals a circular paved area with tall bannered plinths. These rainbow pillars proclaim the United Nations Global Goals which strive to create a better and fairer world by 2030.  The UN Global Goals range from eradicating poverty and hunger, ensuring clean water and sanitation, tackling the climate crisis and providing peace and justice for all. (2)(3)

More than 50 countries responded to the ‘call for entries’ and were eager to participate in the debate about how to address the crisis that is happening around the globe. The organisers considered some of the key issues to be “Poor health and unhealthy living conditions of millions of people, the climate emergency; the social inequalities embedded in our societies; and the rapid transformations in work and the economy which affects opportunities for us all.” The exhibition demonstrated the “desire to address these issues” and offers a unique place to “see us join forces and resources to (begin) to make the world a better place” (4)

The Biennale was arranged with the support of HM Government funding as part of the £1.57 billion funding program ‘Here for Culture’. (5)

The Highlights

The theme this year is ‘resonance’ which involves vibration, resonating sounds and creating a reaction, for example, a sympathetic response. The Collins dictionary defines resonance in various ways depending on whether the context is regarding electronics, medicine, chemistry, physics or music. If something has resonance for someone “it has a special meaning or is particularly important to them.” The Artistic Director for the prestigious project is Es Devlin stated insightfully: “We live in an age of hyper resonance, the consequences of which are both exhilarating and devastating. Everything we design and everything we produce resonantes.” (4)(6)

One of the most exciting entries is from the Czech Republic. Petr Stanicky’s ‘Planes of Perception’ is a site-specific structure that assembles 18th century windows arranged at unexpected angles, linked by mirrored ‘planes’ of space. A large metal angled viewing tube reaches up from the viewer towards the sky, through the original Victorian curved architectural window, with its elegant curved top and individual planes. Challenging our normal spatial view of the world the artist invites us to reevaluate our perception of both interior and exterior and how we see the world. (7)

Another strong submission to the collection is from Ghana in Africa. Textile Designer Chrissa Amuah and Architect Alice Asafu-Adjaye have collaborated and named the visually impactful 3 dimensional artwork ‘Amplify’. A wall of metallic textured discs are decorated with intricate organic patterns. The spherical pieces protrude different amounts from the gallery’s wall which is painted a rich terracotta colour. (8)

The floor to ceiling work explores cultural links between Ghana and its previous colonial rulers the UK and Denmark. The strikingly hand-decorated golden rounded shapes are reminiscent of musical cymbals, suns, craftwork and coins and “suggest an equilibrium of environmental and cultural sensitivity that resonantes in the 21st century.” (9)

Other participants that offered a nod to music included London based Anne-Laure Pingreoun and Alter projects. Their kinetic artwork is a beautiful life size brass metronome which sits on its mirrored base in the middle of its own historic room. “The olfactory emotion is amplified by an ASMR sound that plunges the visitor into an ultra sensory experience.” explain the designers. (10)

Taiwan introduced the show with a strong visual statement of more than one hundred lit paper lamps suspended from a fine metal structure around 3 sides of a large room. The producers of this project supported by the Ministry ofCulture in Taiwan are Hsiang Hsieh, Mimi Chang and Tommy Liu. A metronome installed in the centre of the space creates a ‘swingphony’ as the lights swing and glow to symbolise goodwill, faith and compassion.” Regardless of the arrangement, a synchronised rhythm always inspires belief” (11)

The Pavilion of the African Diaspora is signposted with a twisted tensile structure on the riverside terrace. This ivory coloured sail curves up into the sky and back down to earth like a majestic linen fountain.

Another surprising and large installation is Finland’s ‘Echo Chamber’ which is an inflatable silver reflection space. Visitors who don’t know each other are offered an opportunity to consider their experiences and life perspectives together. The “reflective space both literally and emotionally” was designed by Enni-Kukka Tuomala who is an empathy artist. (12)

The Designers in the Middle pavilion contains a variety of sculptural exhibits that question visual forms and their relationships to one another through geometric sculptures and stylised graphic designs. Exploring the ability for design to bridge gaps in otherwise highly tense and diverse societies “designers from the Middle East wish to tell a story.” They describe a Casbah of narrow streets that is full of life, coexistence and harmony” (13)

Another visually stunning experience is from Poland which considers ‘The Clothed Home: Tuning into the Seasonal Imagination’. The way textiles are used to reflect the changes of the seasons within a domestic interiors setting is explored by this bright and uplifting gallery space. Traditional woven and dyed fabric is hung and draped dramatically and a colour palette fabric artwork shows how warm colours can be used to ‘heat up’ a room in the bitter winters and conversely how a cool hue can soothe and refresh a sitting room or bedroom in the height of summer. (14)

An array of architectural and educational institutions have also contributed individual exhibits which add extra enjoyment and stimulation of this multi-sensory cultural adventure. We liked the MDF (medium density fibreboard) tree sculptures at the end of teh exhibits. These encourage visitors to give feedback and ask questions of others by adding luggage labels to the ‘branches’.

Impressive Achievement

The Biennale event aims to present London as “the global stage for world-leading contemporary design and design-led innovation, creativity and research.” The installations explore “the vital role of design in addressing challenges and providing solutions.” Ideas such as the pandemic, the climate crisis, social heritage and social equality are explored through the diverse displays encountered as the visitor explores the spacious wings of the Victorian mansion. (3)

It is wonderful to know that all these countries aspire to such environmentally positive and equality driven ideals. Actually meeting the basic needs of all communities and minimising our effect on global warming will be the ‘proof of the pudding’. This is especially important to consider at this time when richer countries like the UK are struggling to continue to fund their life saving charitable programs abroad, in crisis hit places like Yemen.

Our only criticism of an otherwise fantastic show is that the entry price of £22.50 for general admission and £16 for concessions could be seen as a bit elitist and not very accessible for many low income households in England who will have contributed through their taxes to sponsoring the event.

Considering the logistical and practical constraints of delivering a full scale international design festival amidst the travel bans and lockdowns during a global coronavirus outbreak, this Design Biennale is an exceptionally impressive achievement.

(1) Somerset House, Wikipedia, 7 June 2021 Somerset House, Wikipedia

(2) ‘The Global Goals Pavilion’ Forest for Change, 7 June 2021 ‘The Global Goals Pavilion’ Forest for Change

(3) ‘The Global Goals’ For Sustainable Development, 7 June 2021 ‘The Global Goals’ For Sustainable Development

(4) London Design Biennale 2021 Exhibition Leaflet and Map, 7 June 2021

(5) Here For Culture, HM Government, 7 June 2021 Here For Culture, HM Government

(6) Definition of  ‘resonance’ Collins Dictionary, 7 June 2021 Definition of ‘resonance’ Collins Dictionary

(7) ‘Czech Republic’ Planes of Perception, Installation by Petr Stanicky, 7 June 2021 ‘Czech Republic’ Planes of Perception, Installation by Petr Stanicky

(8) ‘Ghana’ and ‘Amplify’ Chrissa Amuah and Alice Asafu-Adjaye,  7 June 2021 ‘Ghana’ and ‘Amplify’ Chrissa Amuah and Alice Asafu-Adjaye

(9)‘Can we design a better world?’ London Design Biennale, 7 June 2021 ‘Can we design a better world?’ London Design Biennale

(10) ‘Servaire & Co and Alter Projects ‘Metronome’ 7 June 2021 ‘Servaire & Co and Alter Projects ‘Metronome’

(11) ‘Taiwan, Swingphony’ 7 June 2021 ‘Taiwan, Swingphony’

(12) ‘Finland’ Empathy Echo Chamber’ by Enni-Kukka Tuomala ‘Finland’ Empathy Echo Chamber’ by Enni-Kukka Tuomala

(13) ‘Designers in the Middle Stream of Consciousness’ 7 June 2021 ‘Designers in the Middle Stream of Consciousness’

(14) ‘Poland, The Clothed Home: Tuning in to the Seasonal Imagination’ 7 June 2021 ‘Poland, The Clothed Home: Tuning in to the Seasonal Imagination’

 

 

Why Virtual Events, Social Meetings and Zoom Parties are Here To Stay

Amanda Howse
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Why Virtual Events, Social Meetings and Zoom Parties are Here To Stay

Socialising online in the ‘new normal’ is all about keeping in touch and convenience 

These virtual events allow far flung friends and family to continue to engage with an experience online together. In a similar way as going to see a film, country house or other visitor attraction, an arrangement at a particular pre-booked time and date can be the highlight of the week for many in these extraordinary times.

We have all become accustomed to staying at home and having our online shopping delivered. Since all the shops have reopened earlier this month, there has been no great retail bounce back in the UK yet. Samuel Mueller, chief executive at Scandit summed it up: “Buying habits have changed and so have customer expectations.” (1)

Therefore the ‘good night in’ is most likely here to stay. More than 8 million people watched the Eurovision Song Contest last weekend in the UK alone and many used social media to share the experience and their outfits representing their favourite countries. Entertaining and cultural zoom and YouTube events is a format that is a very successful way of socialising despite everyone in the UK being allowed to go out, at least locally, now according to government guidance. (2)

Virtual live events will most likely be a trend with longevity that will become the ‘new normal’ for nearly everyone in the next few years at least. The latest platforms like Instagram and Tik Tok all have live video features built in recently. Internet media is constantly developing and we have seen how dated traditional television viewing has become since 2010, as downloading from commercial providers has become the standard way to receive pre-recorded programs, series and films in the UK for most households.

Zoom, YouTube and other live internet media providers cannot fully replicate the atmosphere and excitement of having great seats at the theatre or the hottest music gig or festival tickets. However these video conferencing events do allow combinations of individuals from across the world, that would otherwise not be able to talk to one another, be able to discuss issues easily.

As well as lively entertaining subjects social zooming can also involve more serious topics for those wanting a more intellectual experience. Diverse experts can debate academic, political or ideological subjects without the expense of even having to buy a bus fare. There are also very few limitations to the amount of subscribers who can tune in on any given occasion, which is a big benefit compared to the restrictions of a small venue.

Hybrid virtual and IRL socialising is most likely the future

It is inevitable that some sort of hybrid version of working from home with a weekly or occasional visit into the physical office will become the norm for most professionals over the foreseeable future, as we all adapt to a post pandemic way of living.

In the same way UK residents will most likely ‘pick their favourites’ when it comes to attending real life events. The majority of the country is slowly getting used to a more positive double vaccination situation, which still comes with the risks of contracting new variants of Covid-19. Understandably individuals are weighing up the pros and cons of taking some risks and also spending precious travel money and time, to see loved ones they wish to physically be in company with, after several long seasons apart.

Much of the population has got used to saving, reallocating or not spending their ‘going out money’ in the way they did before March 2020 and they like it. City centres and creative arts venues will have to work very hard to tempt the general population ‘back out there’ again and meet up IRL (In Real Life). The promise of ‘unmissable’ days out, ‘unforgettable evenings’ and ‘incredible live performances’ that are only available on their premises will be buzzwords to tempt back a cautious public.

It is unlikely that virtual reality or any more sophisticated technology will overtake a video conference call in the short term or even within the next decade. This is because a lot of this advanced technology is very new, expensive and relies on complicated headsets that have to be fitted and cannot be shared easily in a socially distanced antibacterial manner.

When better VR solutions come onto the market it could transform the type of futuristic, imaginative and 3 dimensional experiences that adults can share with their close network. The immersive experiences that gamers now enjoy online together will no doubt be developed in fresh, exciting and amazing ways but this is quite far into the future, for most friends and families at this time.

As long as we have the freedom to meet up in public venues again there will always be men, women and young people who will choose to only use digital technology for work purposes and politely decline any more social zooming in their spare time. For the average citizen a zoom or social media occasion with leisure clubs, colleagues, close buddys or their own relations is bound to be part of the diverse mix of social events they attend in any month or two.

Some folk will continue to love the informality of only dressing from the waist up if they feel like it. We might as well all get used to those awkward silences, unavoidable technical hitches and unexpected gremlins upsetting our online applecart as we meet up en masse. Like it or loathe it, it looks like virtual social meetings and zoom parties are here to stay.

For more information on this topic check out these HotEnough.com related articles What’s Still Cool About Social Event Zooming in the UK? and also High Street Retailers Put the Pleasure into Lifestyle Inspired Leisure Events 

 

(1) ‘Now that all of UK retail has reopened, what’s next?’ Georgia Wright, 10 May 2021 ‘Now that all of UK retail has reopened, what’s next?’ Georgia Wright, Retail Gazette

(2) ‘Eurovision 2021: Viewers react to UK entry’s ‘harsh’ and ‘hilarious’ zero points score’ Louis Chilton, The Independent, 22 May 2021 ‘Eurovision 2021: Viewers react to UK entry’s ‘harsh’ and ‘hilarious’ zero points score’ Louis Chilton, The Independent

High Street Retailers Put the Pleasure into Lifestyle Inspired Leisure Events

Amanda Howse
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High Street Retailers Put the Pleasure into Lifestyle Inspired Leisure Events

Last week high street retailer Marks and Spencer held a glamorous Banksy artist exhibition preview on zoom. The ‘Sparks Live The Art of Banksy Virtual Tour & Cocktail Inspiration’ was a delicious combination indeed and all the ‘loyalty customers’ were invited by email. The first part of this trendy happening involved a demonstration of how to prepare the perfect fruity drink to accompany the presentation. In the comfort of the public participants in their own home the cultural mix was introduced by presenter June Sarpong OBE of ITV’s Loose Women fame. (5)

The second part included a Covent Garden gallery view of well known and new contemporary paintings by the famous spray painting artist. London based producer Sean Sweeny spoke about each piece in turn as if the audience was joining a traditional gallery tour.

This fun diversion proved very popular with a public who has been unable to go to their usual favourite art galleries over the previous year. Many cultural museums have been shut for many months until this May when restrictions have started to be gradually lifted in England. At least 5 thousand shoppers have seen the ‘The Art of Banksy Virtual Tour & Cocktail Inspiration’ on YouTube alone. Marks and Spencer’s have benefitted from sales of fresh produce for their specific ‘buy in advance’ cocktail ingredients list.

Major brands such as Marks and Spencer have used this format for bridging the ‘socially distanced gap’ between salespeople and their loyal followers. Technology has bridged the gap with clients who might have usually booked themselves in for a personal ‘one to one’ chat such as a skincare consultation.

Zoom events topics have covered everything from beauty to BBQ cooking and it is not only the well known businesses that are using this format. John Lewis are offering a selection of zoom events this season from ‘baby and child’ to ‘garden’ and ‘craft’ themed events and they even have a ‘cookery school’.

Even lingerie departments and smaller boutique style shops have been offering personal zoom appointments, to assist with measuring and fitting ladies from the comfort of their own dressing rooms. As the software is cheap or free there is no barrier for small business enterprises jumping on the bandwagon, to keep their customers entertained and up to date.

For more information about this topic check out these HotEnough.com related articles Why Virtual Events, Social Meetings and Zoom Parties are Here To Stay and also see What’s Still Cool About Social Event Zooming in the UK?

 

(1) ‘Sparks Live The Art of Banksy Virtual Tour & Cocktail Inspiration’ 20 May 2021 ‘Sparks Live The Art of Banksy Virtual Tour & Cocktail Inspiration’

(2) Try Something New’ John Lewis Events, 28 May 2021 ‘Try Something New’ John Lewis Events

(3) ‘The Art of Banksy’ 50 Earlham St, West End, London, WC2H 9LJ, FromTheBoxOffice.com,  28 May 2021 ‘The Art of Banksy’ Exhibition London

What’s Still Cool About Social Event Zooming in the UK?

Amanda Howse
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What’s Still Cool About Social Event Zooming in the UK?

Social Video Conferencing Overview

In 20201 Microsoft Teams, Skype, Facebook, WhatsApp and a whole host of other digital communication software providers, all deliver the ability for people across the world to connect. These companies all offer both audio and visual communication in real time through the latest video conferencing technology.

This efficient method of meeting up and conversing has transformed the working lives of millions and during the pandemic. The transformation from the physical ‘office appointment in person’ to the digital meeting in a dedicated home office space version, has brought about a massive shift in lifestyle for western societies.

In 2020 a high proportion of the reasonably priced web cameras sold out as soon as the coronavirus lockdowns were announced. Millions of UK residents quickly became new users of Zoom, Microsoft Teams and the other networks. Fortunately nearly everybody of all ages owns a digital phone or device which is capable of going on the internet and streaming a video meeting with their peers, friends or family.

Why people still enjoy going to events online 

Javaad Alipoor who is an artist and writer known for his recent production ‘Rich kids: A History of Shopping malls in Tehran’. This week during a recorded conversation about technology he said that “people will zoom if it feels ‘eventy’.” During the online zoom discussion about culture,technology and innovations held by the Federation of Small Business in partnership with the arts funding charity the Genesis Foundation, Alipoor went on to explain that the virtual meeting needs to be something special in order to inspire people to attend “after a long work day, possibly filled with zoom calls”. (1) (2)

Zoom’s message feature also adds interest to live events as instant ‘on the go’ feedback from clients and fans can be seen by everyone as a zoom social event unfolds. It can be entertaining to see both the positive and negative interactive comments from those attendees joining in during live events.

Adding a competition onto the agenda is nearly always part of the design of these virtual sessions. Adding an extra incentive to ‘join’ the scheduled meetup increases the delight of the evening with the possibility of winning a covetable and often expensive prize. Zooms that are more social in nature are nearly always later in the day when working folk are most likely to be able to enjoy some free time.

To find out more about this topic check out our related HotEnough.com articles Why Virtual Events, Social Meetings and Zoom Parties are Here To Stay  and also see High Street Retailers Put the Pleasure into Lifestyle Inspired Leisure Events

 

(1) Javaad Alipoor Company website 28 May 2021 Javaad Alipoor Company website

(2) ‘What we do’ Genesis Foundation 28 May 2021 ‘What we do’ Genesis Foundation

Talented Local Welder Honours Key Workers With ‘Unity’ Sculpture

Amanda Howse
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Talented Local Welder Honours Key Workers With ‘Unity’ Sculpture

A sparkling silver statue constructed out of stainless steel keys highlights the main high street in East Street in Chichester, West Sussex. Set onto traditional flagstones of the pedestrianised shopping area the fresh community artwork is situated outside Marks and Spencer Food Hall and Barclays Bank.

‘Unity’ as the lady statue is named, arrived Wednesday 24th March 2021 and is bolted directly onto the paving slabs. For one month she has simultaneously blended in and stood out as the general public head back into town in increasingly larger numbers following the further lifting of restrictions on trading last Monday.

The permanent artwork celebrates and commemorates the contribution of all the key workers throughout the Covid-19 pandemic. The installation was completed one year after the first lockdown was announced in the UK. Creator John Gillespie from Singleton is a local engineer and welder. Usually he “works as a stainless steel fabricator in Itchenor” and impressively this is his first sculptural artwork. (1)

Sussex Live shared a photograph on facebook and more than 7000 people liked the sculpture and more than 400 made mostly positive comments including “Best bench in Chichester” and described how their young family members enjoyed trying it out too.

Key Worker sculpture by J. Gillespie (detail of seated figure) Chichester, West Sussex
Key Worker sculpture by J. Gillespie (detail of seated figure) Chichester, West Sussex

We have noticed that many visitors to the medieval market centre really like sitting together on the bench. Many have tried out the two metre metal seat in a household group. All we have spoken to heartily approve of the shiny, striking and functional monument and it has already brought much joy to the day of hundreds of folk.

A couple of adults haven’t noticed the sun catching figure as they have perched on the other end of the street furniture. They are pleasantly surprised when they take a second look and see the incredibly crafted mannequin. In this way this metalwork memorial is magical and reminiscent of real living precious metal painted mime artists that enchant their audience with their statuesque antics.

As usual there were a few negative comments on social media. However none of these were anything to do with the artist Jojhn Gillespie’s work, which all agree is of an exceptionally high standard. “Wonderful”and “Beautiful” is how several members of the community have described the innovative piece.

The lifesize female form sits cross legged on a contemporary silver park bench. The work is beautifully detailed and bears the inscription “Dedicated to all key workers who served the nation throughout Covid-19” A two metre gap exists between the sculpture and the end of the bench to represent a ‘social distancing gap’.

“250 of the keys are engraved with the names of professions classed as key workers, many of them suggested by members of the public.” reported Ryan Burrows of the local radio station Greatest Hits Radio. (2)

Key Worker sculpture by J. Gillespie, (detail) Chichester, Wet Sussex
Key Worker sculpture by J. Gillespie, (detail) Chichester, Wet Sussex

Mr Gillespie intended to help boost tourism in Chichester by creating his unique design in this historic public space, according to the Chichester Observer. (3) The inscription on the bench reads: “Come and rest a while with me, Seek your role or simply be, While we stayed at home, When we felt scared, You risked your lives for us, you cared. Superhero you may not be, But that’s what we, the nation, see.”

Spending public funds on public art is controversial at the moment. Some citizens feel that the money is better spent on raising key workers’ pay or investing in climate change initiatives.

This distinctive bench will mark and remember a very challenging time for workers and the whole community in West Sussex and all over the world. It is fitting that the sculpted figure is a lady as women have played a central role in keeping the country going through dark and difficult days.

This is because many of the jobs that have been ‘essential’ during the pandemic such as nursing, caring, retailing and cleaning are often positions held by women in the UK. Of course men have also played their part in keeping the country functioning during the lockdowns.

However it is a fitting tribute to mothers and sisters everywhere who have been said to have carried a heavy load during the pandemic. This is because many ladies have had to  unexpectedly juggle childcaring, homeschooling, homekeeping and key worker responsibilities simultaneously.

John Gillespie’s ‘Unity’ bench in East Street, “lifts our spirits and shines like a light in our City Centre.” declared Councillor Richard Plowman who is The Mayor of Chichester in his open letter to the Chichester council community in April 2021. (4)

Music and creative expression has been a positive part of dealing with the impact of the pandemic and lockdown for millions of people across the world. This 3 dimensional metallic figure sat outside on her socially distanced bench is a perfect way to remember all those who have sacrificed to help others. Gillespie’s sculpture also thanks those who have gone the extra mile to deliver the vaccine programme that has enabled us to continue to succeed in beating the Covid-19 virus.

As we cautiously get our economy going again the new piece will be experienced by thousands of international travellers. “Unity” will play her part to keep Chichester a well loved cultural destination, just as the artist, who is based in Singleton just outside the historic city intended.

(1) ‘Singleton man creates impressive nurse sculpture in honour of key workers’ Joe Stack, Chichester Observer, 30th April 2021 ‘Singleton man creates impressive nurse sculpture in honour of key workers’ Joe Stack, Chichester Observer

(2) ‘Key worker monument to be unveiled in Chichester, Ryan Burrows, Greatest Hits Radio, 24 March 2021 ‘Key worker monument to be unveiled in Chichester, Ryan Burrows, Greatest Hits Radio

(3) ‘Statue honouring key workers to appear in Chichester’ Joe Stack, 25th March 2021 ‘Statue honouring key workers to appear in Chichester’ Joe Stack, Chichester Observer

(4) ‘Open Letter from The Mayor’ Councillor Richard Plowman, The Mayor of Chichester, 6 April 2021 ‘Open Letter from The Mayor’Richard Plowman, The Mayor of Chichester, Chichester City Government

Ten Top Tips For Creating A Brand With Impact

Amanda Howse
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Ten Top Tips For Creating A Brand With Impact

Why bother with branding at all?

Branding can help define and develop your business and positively identifies and separates you from your competitors. For more reasons why it is essential for any commercial manager to create a strategy for a strong identity see our recent article  5 Resons Why It Is Smart To Focus On Building A Strong Brand

The Biggest Global Brands

For more than 100 years company directors have been developing strong and recognisable brands to help consumers trust their wares and services and help them stand out from their competitors. Global leaders like Coca-Cola have paved the way and this year the top most valuable brands include the online, computer technology and communications companies Apple, Amazon, Microsoft and Google. (1)

Focus on solving the problem first

Every business has a problem they are solving for their customer. An example is a dog walking business that helps busy people ensure their beloved K9 is well cared for. This product or service solution for the customer is the basis of your brand. Once the key focus is identified you can add ‘variations on a theme’ and content that relates to your customers.

Develop your unique voice

Stephanie at ‘Don’t Buy Her Flowers’ describes the “voice and tone” of the brand as being important. This is important as it is an opportunity to add character and emotions to your basic offering that will set you apart from other companies, especially larger organisations.

For example at DBHF Stephanie and her team provide “comfort and TLC (tender loving care) with beautifully gift wrapped products hand picked by the customer” for the lucky recipient who will even receive a handwritten note card with their order. (2)

Knowing your company’s unique selling point or USP will help with this part of your branding.

Let your website sing your praises

Websites are still important for your clients to find you and act as a central hub of information for your enterprise. Owning your own domain is crucial and web hosting providers range from a general good all rounder like IONOS web hosting to a more technically advanced user who needs more services like mywebtonet.com (3) (4)

Build a website which reflects your business in a good light for your industry and sector. Look at what your competitors are doing but don’t be afraid to ‘challenge the norms’ if it is appropriate to what you do. Make sure all the relevant information and contact details are prominent and update your blog regularly to showcase your projects and events.

James Eadie is the Brand Manager for GoDaddy web hosting which boasts more than 20 million entrepreneurs using their domains and hosting services this year. Mr Eadie reveals that “Telling the story of their own customers has been the best way to communicate about the real businesses” that they help in order to attract new custom and reinforce their brand. (5)

Everyone has to start somewhere modest. John Lewis started with a small draper’s shop in Oxford Street in London in 1864 whilst Marks and Spencer opened a ‘Penny Bazaar’ in Leeds in 1884. (6) (7)

Tell your story

Not every start up has a heartwarming or enthralling story of how they developed from scratch. Use your unique journey to convey how you started in the early days and what challenges you have overcome and surprises you have received along the way to help men and women of all ages identify with your unique qualities and want to support your success in the future.

A good example of a story with character and a family working together is Tony Fruits who are  based in Chichester in West Sussex. Tony Fruits sells high quality fruit and vegetables as well as groceries at the markets locally and also for home delivery. Their family business goes back three generations and was originally formed in the 1930’s with a stall in Croydon in London. (8)

Use social media to build your brand

Pick social media channels that are where your potential customers are likely to be. It is a fine idea to stick to one or two social outlets and do them well.

Sharing mini adverts about your business on facebook and Instagram helps new followers understand what you do. Facebook and Instagram offer the facility to add a link to your marketplace now which could help boost sales and links to your website.

Word of mouth is still golden

Encourage your customers to add recommendations and reviews about your services and what they think of your products. Even a single word or a short sentence builds confidence in potential customers. People love to hire and purchase from their friend’s suppliers as well as their favourite shops.

Get a great Logo

Logos and visual imagery is still important in branding. Some companies have a colour palette they stick to faithfully throughout their website, interiors, packaging and stationery. Animals and cartoon images of people are memorable and can work well if they represent your niche clearly. A clever or individual logo will help fans recognise, locate and follow you all over the internet and also find you at temporary events too. In an era of multi-channel retailing the brand is vital to spreading a consistent message of what the latest news and essential items in your collection are this week. Your logo and marketing material should reflect the values and ethos of the company confidently.

Wear your colours with pride

Some of the best instagram feeds feature carefully chosen and limited shades and hues. Jo Booth is an expert from Social Media Marketing Made Simple (SMMMS) and recommends Quaintlykate on instagram for her delightful cream, silver and pale pink feed which conveys her wedding and special occasion stationery perfectly. (9) Jo Booth has recently launched a YouTube channel to share her tips and knowledge about creating a memorable online brand through mastering social media.

Even a rainbow of strong brights can work well together if the theme of your images is global and decorative. For example globalinteriordesign on instagram curated by @lizziemontgomerydesign

Walk the walk and do some good

Once your brand identity is established enhance your message by communicating what you believe in and what is important to your sector of the industry and talk and write about what is important and relatable to you, your goals and your customers. For example if you are an outdoor visitor attraction organisation, then holding workshops and publishing educational articles about conservation, gardening, outdoor dining and the history of the local area will entertain and engage residents and tourists alike.

Last week Rob Downs at the Federation of Small Businesses spoke with insight when he described how Marcus Rashford MBE was able to use his experience of a tough working class upbringing and his platform as a successful footballer to influence policy makers to change the law for the better and help children facing food poverty in the UK today. (10)

The Manchester United player campaigns on homelessness and child hunger and his organisation End Child Food Poverty drove policy change at Westminster to ensure children from disadvantaged backgrounds received free meals during school closures because of the coronavirus pandemic. The athlete’s story continues to inspire many around the world and more than 10 million people follow Marcus Rashford on instagram alone. (11) (12)

More than ever consumers want to know the ethics and values of all the companies they purchase goods and services from. Branding should reflect your environmental and equality policies. From details of how your goods are made, transported and maintained on the pages on your website to videos showing ‘work in progress’ manufacturing demonstrations, it is a good idea to let everyone know your sustainability practices and company culture to help generate trust in your brand.

(1) The Top 50 Most valuable Global Brands, Katie Jones, 11 January 2021 The Top 50 Most valuable Global Brands, Katie Jones

(2) ‘Thoughtful Gifts for Any Occasion’ Stephanie Douglas, Don’t Buy Her Flowers, 20 May 2021 ‘Thoughtful Gifts for Any Occasion’ Stephanie Douglas, Don’t Buy Her Flowers

(3) ‘UK’s fastest hosting’ IONOS web hosting,  20 May 2021 ‘UK’s fastest hosting’ IONOS web hosting

(4) ‘Need web hosting for your WordPress?’ MyWebToNet web hosting,  20 May 2021 ‘Need web hosting for your WordPress?’ MyWebToNet web hosting

(5) ‘Create your website’ GoDaddy, 20 May 2021 ‘Create your website’ GoDaddy

(6) ‘Our History’ John Lewis Partnership, 20 May 2021 ‘Our History’ John Lewis Partnership

(7) ‘Our History’ Marks and Spencer Ltd., 20 May 2021  ‘Our History’ Marks and Spencer Ltd

(8) ‘A little bit about our business’ Tony Fruits, 20 May 2021 ‘A little bit about our business’ Tony Fruits

(9) ‘Good news Jo working with sage UK’ Social Media Makes Sense SMMS, 20 May 2021 ‘Good news Jo working with sage UK’ Social Media Makes Sense SMMS

(10) ‘Coronavirus (Covid-19: Advice and guidance for small businesses and the self-employed’, Federation of Small Business (fsb) 20 May 2021 ‘Coronavirus (Covid-19: Advice and guidance for small businesses and the self-employed’, Federation of Small Business (fsb)

(11) ‘Marcus Rashford’ Wikipedia, 20 May 2021  ‘Marcus Rashford’ Wikipedia

(12) Let’s #EndChildFoodPoverty, 20 May 2021 Let’s #EndChildFoodPoverty, 20 May 2021

Hugs and Pints Possible but Virus Variant Apprehension Remains

Amanda Howse
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Hugs and Pints Possible but Virus Variant Apprehension Remains

New Rules

England’s Prime Minister Boris Johnson repeated his plea to everyone in the United Kingdom to use a “heavy dose of caution” when making personal judgements about gathering with friends and family again, as groups of 6 people or 2 households can now meet indoors.

Yesterday marked a significant lifting in restrictions in England with similar but slightly different rules applying to Scotlnd and Wales.

Step 3 in the government’s roadmap means long awaited meet ups can happen whatever the weather as indoor hospitality reopens.

Socialising and dining indoors is now possible in limited numbers

Exercise classes and concerts for up to 1000 people will bring joy for music and comedy lovers.

Engaged couples are finally permitted to hold weddings for up to 30 guests and the same number of invites is allowed for Christenings and funerals.

Foreign travel is allowed again but with some additional measures and restrictions. Extra Covid-19 testing and a traffic light system to define where we can travel this week.

“People can now meet indoors in groups of up to six or two households, or in groups of up to 30 outdoors. Overnight stays are allowed” (1)

Care home visits can involve up to 5 people including indoors

“Museums, cinemas, children’s play areas, theatres, concert halls and sports stadiums can all reopen, as can hotels” and bed and breakfast businesses. (1)

University students can receive traditional tuition face to face once again.

The NHS app (separate from NHS Covid-19 app) enables travellers to prove they have had the vaccine announced the Secretary of State for Transport Grant Schapps yesterday (4)

Advice is to proceed with caution

Frequent hand washing protocol is still super important despite the success of the vaccine rollout.

The risk of contracting and passing on Covid-19 continues particularly as the more transmissible Indian Variant continues to spread through major cities in England.

Face masks are still essential in public places unless seated at a dining table.

Scientific experts advise it is wise to continue to meet outdoors whenever possible.

They added that good ventilation is key if assembling in any interior rooms and spaces.

Most citizens we have spoken to are using a common sense approach and choosing quality not quantity when it comes to organising their social diaries this month.

The next and final lifting of restrictions is due on the 21st of June if all the government’s tests are met. Westminster’s criteria includes the continuation of the vaccine rollout and the current vaccines keeping pace with any new variants that may develop in the UK.

(1) ‘Covid-19: Lockdowns ease in England, Wales and most of Scotland’ Francesca Gillett and Alex Kleiderman, BBC News 17 May 2021 ‘Covid-19: Lockdowns ease in England, Wales and most of Scotland’ Gillett and Kleiderman, BBC News

(2) ‘COVID-19: Lockdown roadmap dates – what’s opening when, and what’s allowed with how many people?’ Alix Culbertson, Sky News 10 May 2021 ‘COVID-19: Lockdown roadmap dates – what’s opening when, and what’s allowed with how many people?’ Alix Culbertson, Sky News

(3) ‘Covid lockdown roadmap: what you can and can’t do as restrictions ease’ Ben Riley-Smith, Political Editor and Dan McGrath, The Telegraph, 18 May 2021 ‘Covid lockdown roadmap: what you can and can’t do as restrictions ease’ Ben Riley-Smith, Political Editor and Dan McGrath, The Telegraph

(4) NHS App – Download Page, National Health Service website NHS App – Download on the App Store or Google Play, National Health Service

 

UK Has Fastest Eroding Coastline in Northern Europe: What’s the Solution?

Amanda Howse
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UK Has Fastest Eroding Coastline in Northern Europe: What’s the Solution?

In our previous article entitled How Coastal Erosion in the UK Can Massively Stress Struggling Communities we explored the problems and challenges of coastal erosion which affects communities in England, Scotland, Wales and Northern Ireland.

Following a report by the Committee on Climate Change in 2018 the current government has taken significant steps to support better long term planning and management of the effects of coastal erosion on society and those living on the coastal edge. The CCC’s recommendations included creating a strategy for financing the upgrade and development of key infrastructure such as roads, train lines, prime agricultural land and landfill sites and offering financial assistance to those whose homes and businesses have been damaged by coastal erosion. (1)

Josh Halliday of the Guardian has criticised the Coastal Erosion Assistance Grant (CAEG). Halliday asserts that the monetary assistance available is not enough in order to properly help an individual household’s problem, if they have had to demolish their house and move, or rebuild on another piece of land. (2)

Defra responded by stating that they are investing “£1.2 billion in coastal defenses to protect 170,000 properties by 2021. (3)

The Department for Environment, Food and Rural Affairs (Defra) promises a £200 million fund to “support innovative action in 25 local areas to improve resilience to flooding and coastal erosion and rising sea levels.” between 2021 and 2027. (3)

The Minister for the Environment Rebecca Pow described how the government is currently “on track to protect 300,000 homes by 2021 with a £2.6 billion investment in nationwide defences, flood management and resilient buildings.” (4)

Over 1000 flood and coastal defence schemes were planned in the last few years to better protect those who live in areas at risk of coastal erosion and flooding in the UK.

Working in partnership with British water companies Prime Minister Boris Johnson’s team are collaborating with major utilities providers to fund construction schemes that reduce flood risk. (4)

In recent years demountable barriers have been custom designed to support particular locations at the water’s edge. These replace traditional temporary defenses that have proved less effective. One example of this method can be seen in the Exeter project in Devon on the south coast of England.

Struggling seaside towns with coastal erosion and social, housing and unemployment problems will benefit from the £3.6 billion Towns Fund set out by Chancellor Rishi Sunak in the last budget.

The government admits that preventing the impact of coastal erosion will need a fresh approach: “By 2026 we will reform local flood and coastal erosion risk planning so that every area of England will have a more strategic and comprehensive plan that drives long-term local action and investment.” (4) Shoreline Management Plans and better coastal monitoring now help local authorities to work with the Environment Agency to minimise problems that result from erosion. (3)

More than 2000 new defenses will be built in the UK between 2021 and 2027 according to the current plan at Defra.

25 places affected by the natural weakening of the coast that are on the priority list for ‘flooding and coastal change’ will benefit. Defra announced last August that an extra £1 million has been allocated by the government to refresh 20 shoreline management plans (SMPs) which are a “key part of the wider strategy to protect Britain’s coastline”. (3)

Investment in the country’s infrastructure and sea defenses will ultimately reward current and future generations with structurally sound homes, stable businesses and a better natural environment for everyone. Politicians, council leaders and local residents all need to take a long term approach to adapting and building resilience in their neighbourhoods to avoid the negative life-changing effects of coastal flooding for current and future generations.

The construction schemes that strengthen the edges of this country’s land include shoreline, countryside, cliffs, saltmarshes, shingle beaches and sand dunes and other natural habitats. These centrally funded projects create jobs and it is a good idea that preference is given to local contractors where possible, to help boost local economies.

The millions spent by governments today, to adapt to the changing needs of our coastlines affected by coastal erosion will benefit communities by attracting tourism and commercial business investment. This adaptability and fortitude will lead to more confidence, jobs and prosperity. For many of the charming, historic, special but in places rather worn and under-resourced seaside towns around the British Isles, this is significant help and support to build healthier communities which is urgently needed.

Today Alok Sharma President Delegate of the COP United Nations Climate Change conference to be held in Glasgow, made a statement calling for more to be done to reduce harmful emissions in order to reach the 30 year climate target of less than 1.5 degrees of warming. Sharma outlined how millions of people would be affected by extreme weather and higher temperatures unless we make changes this year.

Sharma’s message includes acting now to minimise the impact of coastal erosion in the UK and around the world. With world leaders focused on committing to improve the environment and the US embracing the Paris agreement once again, there is a glimmer of light on the horizon for successfully managing coastal erosion in the future.   (5)

 

(1) ‘Managing the coast in a changing climate’ Committee on Climate Change, October 2018 ‘Managing the coast in a changing climate’ Committee on Climate Change

(2) ‘Treat coastal erosion as a natural catastrophe, UK ministers urged’ Josh Halliday, North of England correspondent, 19 January 2020 ‘Treat coastal erosion as a natural catastrophe, UK ministers urged’ Josh Halliday, The Guardian

(3) ‘How we are working to tackle coastal erosion’ Defra Press Office, 11 August 2020 ‘How we are working to tackle coastal erosion’ Defra

(4) ‘Flood and Coastal erosion risk management policy statement’ HM Government policy July 2020 ‘Flood and Coastal erosion risk management policy statement’ HM Government policy

(5) ‘Alok Sharma will explain how critical #COP26 is for building a cleaner, greener future’ UN Climate Change Conference UK 2021: COP 26, 14 May 2021 UN Climate Change Conference UK 2021

How Coastal Erosion in the UK Can Massively Stress Struggling Communities

Amanda Howse
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How Coastal Erosion in the UK Can Massively Stress Struggling Communities

For thousands of years the folk of Great Britain have learned to live with the challenges and opportunities brought by the winds and the waves surrounding our island. “Time and tide wait for no man” says the old German proverb. Historical legend tells the tale of an arrogant king demonstrating he was mightier than God by attempting to hold back the tide by loudly demanding it on his throne at the water’s edge. In Chichester harbour in Sussex it is more likely that the Danish born King Cnut who became the English king in 1016 was proclaiming to all his subjects how the waves were far stronger than any man, even the king. (1)

Coastal erosion is a natural process that has been accelerated over the last few decades. Pollution and greenhouse gas emissions released into the atmosphere from around the globe are causing climate change.  Rising temperatures which “causes sea waters to expand and melts glaciers.” mean rising water levels in the world’s seas. The result is larger tides, which are often combined with more frequent extreme weather events. (2)

The Secretary of State for Environment, Food and Rural Affairs, Rt Hon George Eustice has stated that “flooding and coastal erosion can have devastating impacts and cause significant harm and disruption” to infrastructure, properties, health, wellbeing, land and natural habitats. (3)

It is a fact of nature that our cliff and beach areas often become eroded by the sea over many years. In addition climate change means warmer temperatures and hotter summers particularly on the south and east coasts. Increased precipitation is also caused by global warming which can lead to increased flooding. More extreme weather is expected to bring heavier rainfall across the country. In addition increased snowfall is predicted to affect the Midlands and northern parts of the UK in the future.

Anyone who has visited or sailed on the waters around the south coast of the UK knows that strong south westerly winds can produce large powerful waves that can be destructive to England’s fantastic natural coastline. (4)

Cliffs become weathered and month by month relentless waves can cause material to break off and fall away. Soft clay is particularly susceptible to becoming eroded over time. (4)

“Climate change and rising sea levels are likely to have a severe impact on the UK coast by 2080. The total rise in sea levels off the UK coast may exceed one metre and could potentially reach two metres.” warned the Joseph Rowntree foundation in their report in 2011. (5)

In the Rowntree report Amalia Fernandez-Bilbao outlined the threat to disadvantaged towns. Amalia describes the problems often faced by coastal locations which encompass several socio-economic factors like seasonal working, low wages, youth outmigration, aging populations, poor quality housing and lack of financial investment which can make it especially hard to cope if the residents homes or land becomes damaged. Fernandez-Bilbao proposes that those living in and around some of the least wealthy seaside places can struggle to cope. Working families and retired people often find it impossible to obtain the resources needed to take the damage from flooding, storms and land erosion, in their stride. (5)

The Joseph Rowntree report concluded that climate change adaptation plans are critical for any community that may be affected by coastal erosion. These can include “long-term development and infrastructure planning” as well as allocating enough resources from regional and central government funds. (5)

Last January in an article in The Guardian Josh Halliday explained how rising sea levels on the coastline between Bridlington and Withernsea in Yorkshire have become the fastest eroding in northern Europe. Halliday described how The Department for Environment, Food and Rural Affairs (Defra) now “provides up to £6000 in retrospective funding” but suggests that this grant is not nearly enough to help those who have been forced to demolish their homes after erosion caused them to become uninhabitable. (6)

“Houses, businesses, roads, railways, train stations, power stations, landfill sites and farmland will all be affected by increased coastal flooding or erosion” explains Professor Jim Hall at the Committee for Climate Change (CCC) who agrees that water level rises of 1 meter can be expected by the next generation in their lifetime. The CCC also points out that a large proportion of sea defenses are ‘Victorian’ or over 100 years old and therefore need replacing or upgrading as soon as possible, as they are well past their original planned lifespans. (2)

There are many stakeholders involved in agreeing local plans for investing in, preserving and strengthening coastal defenses in the United Kingdom. These interested parties include Defra, local authorities, residents, the Environment Agency, utilities companies, insurance companies, environmental groups, the National Trust and other land owning organisations.

It is essential for the well being, economic opportunities and practical living of the millions of people who could be potentially affected by coastal erosion that our coastline is managed and cared for consistently and to the highest standards. We need innovative sea defense improvements and robust construction that will last successfully for generations in the future.

For more insight on what is currently being done to effectively meet this climate related challenge see our next article How Coastal Erosion in the UK Can Massively Stress Struggling Communities

 

(1) ‘Canute – and that Tale of the Tide’ English Historical Fiction Authors, Helen Hollick 6 June 2016 ‘Canute – and that Tale of the Tide’ English Historical Fiction Authors, Helen Hollick

(2) ‘Managing the coast in a changing climate’ Committee on Climate Change, October 2018 ‘Managing the coast in a changing climate’ Committee on Climate Change

(3) ‘Flood and Coastal erosion risk management policy statement’ HM Government policy July 2020 ‘Flood and Coastal erosion risk management policy statement’ HM Gov

(4) ‘Coastal processes’ GCSE Geography, BBC Bitesize, 10 May 2021 ‘Coastal processes’ GCSE Geography, BBC Bitesize

(5) ‘Impacts of climate change on disadvantaged UK coastal communities’ Amalia Fernandez-Bilbao, Joseph Rowntree Foundation, 6 March 2011 ‘Impacts of climate change on disadvantaged UK coastal communities’ Amalia Fernandez-Bilbao, Joseph Rowntree Foundation

(6) ‘Treat coastal erosion as a natural catastrophe, UK ministers urged’ Josh Halliday, North of England correspondent, 19 January 2020 ‘Treat coastal erosion as a natural catastrophe, UK ministers urged’ Josh Halliday, The Guardian

(7) ‘What is coastal erosion?’ Internet Geography, 10 May 2021 ‘What is coastal erosion?’ Internet Geography

12 Initiatives Happening This Year to Make Cycling Safer in the UK

Amanda Howse
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12 Initiatives Happening This Year to Make Cycling Safer in the UK
  • The CyclingUK organisation has developed cycle-friendly design guidance for all engineers, planners and transport designers. “We need one agreed standard to which all local authorities conform.” stated Paul Tuohy, Chief Executive, Cycling UK. (1)

  • Direct Vision Standard has been introduced this March in London which gives a 5 star rating to lorries with ‘wrap around’ windows, cameras covering blind spots linked to a video display, audible warnings when turning left, motion sensors covering the lorry at low speeds and prominent warnings on the back of the heavy goods vehicles. (2)

  • In June 2020 the government gave councils new powers to keep cyclists safe. Councils can use CCTV to issue penalty charge notices to drivers who park or load illegally in mandatory cycle lanes. (3)

  • Cycling Minister Chris Haton-Harris announced an investment of £225 million for local authorities in England to create pop-up cycle lanes with protected space for cycling, wider pavements, safer junctions and bus-only corridors as part of a £2 billion package for cycling and walking to create a greener transport network. (3)

  • The Department for Transport has major funding programmes including Bikeability, Cycling Ambition Cities, Highways England and the Access Fund will all receive between £50 million and £100 million between 2016 and 2021 to benefit cyclists. (4)

  • The Department for Transport local transport programmes will total more than £15 billion between 2016 and 2021 and are made up of the Local Growth Fund, Highways Maintenance Block and Integrated Transport Block. This funding includes money for improving the cycle networks across the country. (4)

  • Since 2016 Sport England has invested more than £250 million on projects to “directly benefit inactive people.” (4)

  • London’s Mayor Sadiq Khan has introduced the largest car-free zone in any capitol city in the world. The area of “streets between London Bridge, Shoreditch, Waterloo, Old Street and Holborn will be limited to buses, while pavements have been widened across the city with pop-up cycle lanes also being introduced.” (5)

  • In Manchester a main road called Deansgate has been pedestrianised to include people on bikes. (5)

  • In Cardiff in Wales a traffic lane has been removed next to Cardiff Castle to enlarge the area for cyclists and pedestrians. (5)

  • In London, York, Cambridge and Bristol a new type of traffic signal is being trialled that “gives cyclists a 4 second head start to pull away in front of traffic”. The green bicycle symbol lights up at a junction and has been added to the bottom of the traditional traffic lights stalk. (6)

  • In Shepton Mallet in Somerset there are plans for a new cycling and walking link will be created by Mendip council to regenerate the dismantled old railway line that links up with Shepton mallet town centre and runs alongside the A361. (7)

Conclusion

A simple technique that everyone can do which can save lives is called the Dutch Reach. This means looking over your shoulder before opening a car door. It gives you “a better chance of seeing a cycling approaching” and restricting how far the door can be opened. (1)

We all know there is a lot more work to be done in our local areas to make cycling safe and accessible for everyone. The outlook is positive for improving cycling opportunities in England, Scotland, Wales and Northern Ireland as governments look for ways of improving the health of people of all ages and work towards more environmentally friendly transport provision nationwide.

(1) ‘Cycling safety: make it simple’ We Are Cycling UK organisation 5 May 2021, ‘Cycling safety: make it simple’ We Are Cycling UK

(2) ‘World-first for lorry safety’ as Transport for London’s Direct Vision Standard comes into effect’ Simon MacMichel, Road.cc, 1 March 2021 ‘World-first for lorry safety’ Transport for London

(3) ‘New powers for councils to keep cyclists safe’ Department for Transport, Gov.UK, 10 June 2020 ‘New powers for councils to keep cyclists safe’ Department for Transport

(4) ‘Cycling and Walking Investment Strategy’ Department for Transport, Chris Grayling MP, Andrew Jones MP Published 2016 and updated 2021 ‘Cycling and Walking Investment Strategy’ Department for Transport

(5) ‘What councils across the UK are doing to get more people on bikes during lockdown’ Alex Ballinger, 21 May 2020 What councils in the UK are doing..’ Cycling Weekly

(6) ‘Bristol traffic signals give cyclists head start’ BBC News, 13 April 2021 ‘Bristol traffic signals give cyclists head start’ BBC News

(7) ‘Shepton Mallet: Disused railway set for cycle path revamp’ BBC News 14 March 2021 ‘Shepton Mallet: Disused railway set for cycle path revamp’ BBC News

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