HotEnough.com article by guest contributor Caleb Nickel at Bootstrap.biz
In today's fiercely competitive business landscape, mastering the art of branding is more than a necessity – it's a strategic imperative....
All Change this Spring: Three Strategic Aims for NHS under Labour
Spring 2025 will be remembered as a rather dramatic, extremely busy and very eventful season for the National...
HotEnough.com article by guest contributor Caleb Nickel at Bootstrap.biz
In today's fiercely competitive business landscape, mastering the art of branding is more than a necessity...
HotEnough.com article by guest contributor Caleb Nickel at Bootstrap.biz
In today’s fiercely competitive business landscape, mastering the art of branding is more than a necessity – it’s a strategic imperative. A well-crafted brand transcends mere logos or slogans; it embodies a business’s core identity and values, forging a unique connection with its audience. This guide delves into the essentials of elevating your branding efforts, offering insights and strategies to ensure your brand not only competes but thrives in the marketplace. (1)
Drafting Your Marketing Plan
Drafting a marketing plan offers crucial benefits by providing a clear roadmap for achieving business goals. It helps you identify your target audience, set measurable objectives, and outline strategies to reach potential customers effectively. With a well-defined plan, you can allocate resources efficiently, track progress, and make informed adjustments to optimise results. Ultimately, a marketing plan ensures that your efforts are cohesive and aligned with your business vision, increasing the likelihood of success. (1)
Establishing a Unique Brand Identity
Creating a distinctive brand identity involves a deep dive into the ethos of your business. This process is foundational, demanding a clear articulation of your brands core values, mission and unique selling propositions. The goal is to craft an identity that resonates deeply with your target audience, creating an emotional connection that distinguishes your brand in a saturated market. (2)
Enhancing Website Visibility through SEO
In the digital-first world, your website often serves as the initial touchpoint for potential customers. It’s vital to ensure your website is fully optimized for search engines. This encompasses the integration of relevant keywords, generating high-quality content, and focusing on enhancing website speed and user experience. (1)
Utilizing Compelling Visuals in Communication
Visuals play a crucial role in communicating your brand’s message. Incorporating compelling images, videos, and graphics that align with your brand’s ethos can profoundly impact your audience. Consistency in these visual elements across all marketing platforms is crucial in reinforcing and solidifying your brand identity in the minds of your audience. (3)
Investing in Strategic Advertising
Investing in advertising is a potent strategy to amplify brand visibility and reach. It’s crucial to select advertising channels – both online and offline – that align with your target audience’s preferences. Crafting ad campaigns that echo your brand’s message and values can significantly boost your brand’s presence and appeal. (4)
Monitoring Brand Impact
Measuring brand impact is essential for understanding how well your brand resonates with your target audience and where improvements can be made. Key performance indicators (KPIs) such as brand awareness, customer engagement, social media reach, and customer loyalty can provide valuable insights into how your brand is perceived. Regularly analysing website traffic, online reviews, and customer feedback helps identify strengths and areas that need adjustment.
Elevating your brand in today’s market is a journey of constant evolution and strategic agility. You can craft a compelling brand narrative by establishing a robust brand identity, optimizing your digital presence, leveraging impactful visuals, seeking professional guidance, investing in targeted advertising, continually adapting your marketing strategy, and meticulously managing your online reputation. Your brand is more than a business – it’s a promise to your customers that should be as distinctive as it is enduring. (1)
With many thanks to Caleb Nickel for sharing this article on the theme of branding strategy.
For more details, information on marketing services and further references regarding this article contact Caleb Nickel at Caleb Nickel at bootstrap.biz
(1) Contact Caleb Nickel at Bootstrap.biz for Comprehensive Solutions for All Stages of Business Growth Caleb Nickel at bootstrap.biz
(2) ‘Brand Identity: How to Develop a Unique & Memorable Brand’ Kathryn Wheeler, HubSpot.com, 10 May 2023, HubSpot.com
(3) ‘9 Visual Content Tips and Examples From Creative Brands and Experts’ Content Marketing Institute, Jodi Harris, March 30, 2022 ‘Top 10 Digital Advertising Tips to Drive Results for Your Business’ Matthew Gibbons, WebFX
(4) ‘10 Critical Brand Marketing KPIs You Should Be Measuring in 2020’ Kevin Payne, 25 March 2020 ‘10 Critical Brand Marketing KPIs You Should Be Measuring in 2020’ Kevin Payne
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All Change this Spring: Three Strategic Aims for NHS under Labour
Spring 2025 will be remembered as a rather dramatic, extremely busy and very eventful season for the National Health Service in the United Kingdom.
In our previous articles we considered the Labour government’s initial action plan and how Prime Minister Sir Keir Starmer and Health Minister Wes Streeting are dedicated to fully transform the NHS from ‘Analogue to Digital’ including embracing the latest available technologies.
The leader of the UK government since July 2024, Prime Minister Keir Starmer and his team of government Ministers at Westminster are also keen to oversee the implementation of another important part of their NHS reform: ‘Hospital to Communities’.
The second major shift in NHS strategy for this much cherished organisation that employs around 1.6 million people is ‘Hospital to Communities’. ‘Hospital to Communities’ has also been considered, in our previous article about the latest improvements to NHS services, that the largest publicly funded Health Service in the world is focusing on achieving nationwide. (1)
The third key strategic aim for the National Health Service in England is ‘sickness to prevention’. We will explain and examine this policy announced by Prime Minister Sir Keir Starmer and Health Minister Wes Streeting, here in this article. We will also look in more detail at what ‘sickness to prevention’ policy means in practice, for families and individuals living in England, within our HotEnough.com articles in the near future.
The UK’s Prime Minister and Health Minister have received the results of recently commissioned medical industry expert reports and they have also consulted with several senior NHS leaders, health experts and mangers, since coming to power last summer.
The United Kingdom’s Labour government leaders aim to build a healthier nation by investing resources and launching policy that supports citizens of all ages in the UK, to be able to live healthier lifestyles. Delivering ‘sickness to prevention’ also means introducing new laws that discourage and limit unhealthy habits from forming in the first place. In addition, anyone who is eligible for NHS services, will have access to local schemes and facilities that help prevent health problems occurring in the future, wherever possible.
The ‘sickness to prevention’ reform in more detail
This reform is all about prevention of ill health. Ensuring the best ‘sickness to prevention’ NHS healthcare starts with the best possible maternity services, early years services and children and adolescent services. Great ‘sickness to prevention’ NHS healthcare also covers adult health services and the senior and elderly health care of our aging population.
Delivering optimal ‘sickness to prevention’ NHS healthcare strategy for people living in the UK of all ages involves many broad health areas and government departments including:
Preventing smoking and vaping and related avoidable diseases and illnesses
Promoting healthy eating, decreasing obesity and maintaining healthy lifestyle
Reducing poverty and ameliorating the effects that financial disadvantage can have on health outcomes
Physical health – with more physical activity support and guidance to maximise health potential
Social services support to enable citizens to live positive, healthy independent lives
Mental health services and improving mental health support available
We will look at all these above areas in further detail, in our next HotEnough.com article about the ‘sickness to prevention’ reforms being introduced by Prime Minister Sir Keir Starmer and Health Minister Wes Streeting and their teams and senior managers at the NHS this year.
NHS England scrapped and major changes in the NHS continue
There is a lot of change regarding healthcare generally and in the NHS in the United Kingdom specifically, at the moment. Some NHS Trusts have been reinterviewing professional medical and clerical teams for their jobs over the last few months, in anticipation of widespread shifts in the way that the NHS will operate going forward, under Labour leadership.
Last month Amanda Pritchard Chief Executive Officer of NHS England resigned from her position after making some controversial comments. Amanda Pritchard has shown an unwavering commitment to leading and raising standards in the NHS but has also been frank about the scale of the challenges the NHS faces.
Senior Labour leaders including Amanda Pritchard have admitted the failure of recent but previous conservative government NHS schemes, like the recovery plan for dentistry, which has resulted in ‘dental desserts’ across the British Iles, with millions unable to access an NHS dentist in their area.
This month Paul Corrigan, who was formally a conservative Member of Parliament under the last government and who has been a senior aide to Labour Health Minister Wes Streeting, warmed that the “NHS may be collapsing” according to the Telegraph newspaper. (2)
Paul Corrigan’s warning may likely be overly catastrophising the situation, considering the slight improvements in the statistics monitoring NHS waiting times and hospital services this month, as the annual pressures of the winter flu season on the NHS ease, as we head into March 2025. (3)
However, despite the incredible contribution made by many thousands of highly qualified professionals and their assistants who strive every day to do their best to serve patients in the NHS, there is much work to do to consistently provide the top-quality public healthcare services for all, in the spirit that Labour leader Clement Attlee envisaged at the NHS’s inception in 1946.
This is especially clear when looking at the latest published data, as shockingly the British Medical Journal reported that last month how “48 000 patients waited over twelve hours on trolleys in emergency departments for a hospital bed in February”. (3)
This demonstrates how much work there is to be done in order to improve recruitment, resource allocation and financial investment all across NHS public health services. The need for enhancing NHS systems ranges from upgrading hospital buildings to providing adequate social care services for service users in their local communities.
It is essential, for example, to enable patients who are relatively well again after hospital treatment, to be able to return home again after a hospital stay so they can be able to live independently at home once more, with the right medical support. (3)
NHS England will be dissolved and merged into a single Labour government led public sector NHS.
This week Labour leader Prime Minister Keir Starmer and Health Secretary MP Wes Streeting announced a major shift in National Health Service structure and leadership as they cancelled NHS England completely. NHS England was an ‘arm’s length’ (from the government) governing organisation or ‘Quango’. The acronym Quango stands for “quasi-autonomous non-governmental organization” and NHS England was set up by the previous conservative government and for the last twelve years has been in charge of managing and delivering NHS goals and services. (4)
Taking back control of the NHS more closely under government leadership with one senior team at the helm of the NHS once more will be a big adjustment. “I’m devolving resources and responsibilities to the NHS frontline.” stated Health Minister and MP Wes Streeting in a government press release yesterday. (5)
The move which may cause thousands of jobs losses, is justified by MP Wes Streeting in order to improve efficiency internally within the NHS. “When money is so tight, we cannot justify such a complex bureaucracy with two organisations doing the same jobs.” explained Streeting who believes this radical change in the way the NHS operates, will improve service standards and waiting times in the longer term. (5)
However, there is no doubt that there is now a large-scale restructuring of the NHS afoot and reorganising such a hierarchical and massive organisation such as the NHS is complicated and complex. Reforming the NHS demands considerable time, money and resources even for a government department that is used to dealing with huge scale projects. Leading major change is notoriously difficult even in the most agile and flexible businesses.
Understandably sometimes governments need to make tough and unpopular decisions, to ensure that the UK fulfils its key healthcare priorities and commitments, within an uncertain global environment where the world is changing rapidly.
Like several other advanced Western nations, in England, Scotland, Wales and Northern Ireland we have an aging population and we have limited resources.
Public funding for health services in England comes from Department of Health and Social Care’s budget. The Department’s spending in 2022/23 was £181.7 billion and is forecast to rise by more than 4% over 2025/26. An extra £22.6 billion was additionally allocated to support NHS services and the upkeep of NHS buildings and estates in the current Chancellor Rachel Reeve’s Autumn 2024 budget last October. (3) (6) (7)
Critics have accused Prime Minister Keir Starmer and Health Minister Wes Streeting MP and their teams of instigating an ill-timed and disruption causing reorganisation. This is at a point in time when many people say the NHS and the amazing people that work for the NHS, are still trying to recover and catchup after the difficulties caused by the pandemic healthcare emergency.
Recent international economic events affecting the energy prices and high inflation negatively impacts how far limited NHS resources can be spent. Restructuring the NHS management comes at a time when there has already been a legacy of austerity and underinvestment in infrastructure and areas like social services and mental health services, for more than a generation. Employee morale has a lot of room for improvement in most areas of the NHS including maternity services and community healthcare, currently.
Writing this week in The British Medical Journal, Hugh Alderwick fears that this new NHS organisation shift will inevitably “waste time and effort that could be spent on improving care instead.” (3)
We hope that many of the several thousand people employed by NHS England who may sadly lose their jobs after NHS England has been abolished, find new opportunities within the freshly streamlined new government led centralised NHS. This reorganisation means that NHS departments will be directly led by Prime Minister Keir Starmer and Health Minister Wes Streeting MP and their colleagues who are NHS senior leaders reshaping the new service and will be responsible for guiding its success.
It is wise to consider that sometimes major reorganisation can be a series of changes that can ultimately be justified as just what is needed in organisations, even if it is hard and painful at the time to go through the huge modifications needed to modernise, develop and grow.
We hope that Prime Minister Keir Starmer and health Minister Wes Streeting’s decisions will in the long term enable the UK to be in the most optimal position and ready to be productive and efficient enough to confidently face the new challenges that delivering top quality healthcare in the 21st century will likely bring, to the world’s oldest and widely respected National Health Service.
NHS under Labour launch ‘hospital to communities’ strategy – what does it mean?
According to The Health Foundation, Labour’s NHS transformation plan for 2025 is a plan of action that involves three key areas. These are ‘Analogue to Digital’, ‘Hospital to Communities’ and ‘Sickness to Prevention’. (1)
The United Kingdom Labour government’s strategy for transforming healthcare standards centres around striding towards more enhanced local community services.
“The National Health Service needs to move to a Neighbourhood Health Service, with more care delivered in local communities to spot problems earlier. To achieve this, we must over time shift resources to primary care and community services.” states Labour’s election manifesto. (2)
Using the latest technology to deliver better local NHS services
In our previous article we outlined how Labour leaders plan to support the use of Artificial Intelligence (AI) technologies to transform the speed and accuracy of diagnostic services. Amanda Pritchard Chief Executive Officer of the NHS said on BBC Radio 4 Today program this morning that most services have caught up with delayed appointments caused by the extra pressures and disruption of running the health service nationally during covid.
“We’ve seen a reduction in longest waits really significantly over the last couple of years – after Covid people were waiting two years for care, now we’ve reduced the number of people waiting a year by over 50%.” Amanda Pritchard CEO of the NHS said today. Nationally the BBC reported today that more than 25% of people across the country were still waiting more than the NHS target 64 days to commence cancer treatment. (3)
Chancellor Rachel Reeves unveiled a package in her first Autumn budget that announced £1.5 billion of capitol investment for new surgical hubs and scanners. (8)
Offering advanced screening facilities locally, without any delays due to unexpected backlogs, will definitely help service users identify any problems earlier and therefore improve their treatment options. For example, using AI technology has enabled breast cancer screening to be more accurate and this process has been successfully rolled out across the country.
Neighbourhood Health Centres: Labour’s solution to delivering improved GP doctor services
A report by Amanda Dahlstrand, Nestor Le Nestour and Guy Michaels for the London School of Economics studies the cost savings of introducing a variety of online services for patients contacting their local NHS GP doctor’s surgery.
Dahlstrand and her team observe the advantages that “Consulting doctors online offers convenience and accessibility for patients, and the prospect of much needed cost savings.” Reduced contagion risk is another benefit of meeting online when possible.
Access to GP services standards can differ widely according to the area and the GPs available at that location. Making and attending General Practitioner doctors (GPs) appointments has sometimes become difficult in many areas. Last summer a retired lady in Hampshire was amazed to find there were several dozen people in the queue in front of her, when telephoning the GP surgery to book an face-to-face appointment.
“However, older patients and immigrants are more sceptical of online consultations. Given this finding and our results on sorting into online consultations, we explore the possibility that online consultations may be better suited for less vulnerable patients.” Reports Dahlstrand, Nestor and Michaels at LSE recently.
Access and confidence to use digital devices with internet connections and also language barriers can be insurmountable obstacles to communicating with GPs. This can affect older people, those with special needs, those who are living in poverty and people who have recently moved to the UK and/or English is not their first language disproportionately. (9)
Although online video meeting technology has made it possible for GPs to meet with many people in a wide geographical area in much less time than visiting them at home (or traveling to the surgery out of hours) sometimes GP’s have unintentionally struggled to diagnose and pick up non-verbal communication and underlying health problems, that they otherwise would have identified, when spending time with their patients in person.
Prime Minister Keir Starmer and his team envisage integrated health service hubs in each constituency and town with Neighbourhood Health Centres “bringing together existing services such as family doctors, district nurses, care workers, physiotherapists, palliative care, and mental health specialists under one roof.” (4)
Ironically this is a rather unfortunate turn of phrase as we know that the hospital and healthcare buildings that we have in England, Scotland, Wales and Northern Ireland at the moment are often in dire need of repair and reconstruction. CEO of the NHS Amanda Pritchard suggested on radio 4’s Today program this morning that the “NHS needs to consider private investment to improve hospital buildings….and think radically to improve the healthcare estate.”
Adapting or building hundreds of new Neighbourhood Health Centres is not impossible but will be a challenging idea to fund and deliver in every community. If possible, to achieve it may well save money to have many different professionals all in one place and improve residents’ health in the long term. It is questionable whether the increases in NHS funding that Labour has committed to over the next two years will be enough to deliver the hundreds of Neighbourhood Health Centres across the country.
NHS CEO Amanda Pritchard praised the exceptional people that work for the NHS and explained how in her opinion they are all ready for change. Pritchard outlined a difficult situation where despite 25 billion pounds of extra investment into the NHS allocated by the government over the next two years it was difficult to fund all the services and facilities needed nationally.
Talking on the Today program on BBC Radio 4, NHS CEO Amanda Pritchard admitted that currently NHS services provided for individuals at all ages and stages of life were being squeezed by a combination of increased pay rises for NHS workers and professionals, increased inflation and growth in demand every year of about 3.3 percent.
This growth in demand figure is because our aging population demographic in the UK means that people are living longer lives, which is generally a positive trend overall. However, seniors are often living decades with complex health needs that require several different NHS services and professionals to assist and support their lives, especially if they are living independently.
NHS Dental services unavailable: Labour commits to providing a fresh comprehensive dentistry upgrade
Labour’s manifesto promised to transform dental services so every family could access affordable dentistry in their local area. When Prime Minister Keir Starmer came to power last summer it was common to find ‘Dental desserts’ across the country which means that millions of people are living without any services that they can use. This is because private dentist visits are unaffordable for them during a cost-of-living crisis and very few dentists have been taking on any new NHS patients.
It appears that the government incentives for dentists to work in the public service and welcome NHS patients has not been an attractive contract that will result in dentists joining the current NHS payment program. Paying NHS dentists enough money to make it reasonably comparable with private work would mean most of the population could again receive subsidised dental healthcare.
Interim Permanent Secretary Sir Chris Whitty and other senior bosses from NHS England and the Department of Health and Social Care (DHSC) including Amanda Pritchard CEO of the NHS have told a committee of MPs that the dental recovery plan outlined a year ago has failed. A completely “radical” new approach is needed to bring NHS dental healthcare to the entire population once more, as it was first designed when the NHS was launched in 1948. (6)
“NHS dentistry is under pressure – patients and dental teams deserve better.” exclaimed Amanda Pritchard on her Twitter feed last week. Fixing Great Britain’s broken NHS dentistry system is definitely work in progress and more than six months since taking office Labour leaders are still at the consultation stage, in working out how to deliver the radical reform that is needed.
Hospital care waits exacerbated by lack of care in the community, for patients ready to be discharged
Intense annual winter pressures in hospitals throughout the country due to the spreading of seasonal flus and viruses at this time of year are being amplified. This is because of problems with discharging patients well enough to go home with the right NHS healthcare support in the community. This is happening as a lack of social care services, professionals and care assistants who are able to provide care at home to patients who are recently discharged.
High alert levels in hospitals struggling to cope with more demand than services can cope with, is not a new phenomenon. It is a big problem that Labour leaders are keen to tackle and Rachel Reeves announced £25.7 billion in order increase NHS resources to help alleviate these frustrating service bottlenecks. Today the BBC spent a day inside the Royal Free Hospital in North London and found hospital staff having to treat people in corridors as they had run out of space inside one of the capitols hospitals. (7)
Despite thousands of patients receiving excellent care in hospitals all over the UK, many NHS hospital managers are unable to keep the flow of patients moving, ensuring bed spaces are freed up in a timely fashion as the safety of patients at home needs to be prioritised and considered carefully. (7)
Partnerships with local professionals and businesses will boost community healthcare provision
In addition to doctors, district nurses, care workers, physiotherapists, palliative care, and mental health specialists working together in Neighbourhood Health Centres in the future, Labour leaders are keen roll out their NHS plan to forge ever closer relationships with commercially operating healthcare providers. These companies already provide professional services as opticians, pharmacists and audiologists.
Labour’s manifesto introduces the “Community Pharmacist Prescribing Service, granting more pharmacists independent prescribing rights where clinically appropriate. We will allow other professionals, such as opticians, to make direct referrals to specialist services or tests, as well as expanding self-referral routes where appropriate.” (2)
This is a good practical idea as it uses existing facilities and professionals to provide care to patients without waiting for costly premises to be built or extra personnel to be recruited. However, this system is not perfect for everyone. Recently another retired lady from Hampshire was dismayed at the shock of an unexpected cost of attending an NHS appointment at an audiologist in her high street, who then prescribed an unexpectedly expensive hearing aid.
Quality and quantity: can a vast budget ensure good NHS services for all?
At the end of October 2024, the Chancellor Rachel Reeves announced in her memorable Autumn Budget a £22.6 billion increase in the day-to-day NHS health budget as well as a £3.1 billion increase in the NHS capital budget for this year and next.
Simultaneously over the last six months since Labour have come to power in the UK, NHS wage costs have risen, energy costs have risen, interest rates have risen and the number of people requiring services and the number and complexity of the services required, is growing every day. Incredible as it seems to the average tax payer, the NHS budget of £192 billion is not currently enough resources to deliver the mental, physical and social care that everyone needs.
UK Healthcare leaders need to take action to swiftly introduce significant changes and updates to community services and upgrades to social care services fast. Otherwise, UK resident’s health problems that can be treated by their local community teams through GP services for example, will continue to present when they are progressively more serious and perhaps then require hospital care, when patients inevitably present at Accident and Emergency departments needing urgent help. (8)
Introducing new localised healthcare hubs, in the form of Neighbourhood Health Centres, new computing and communications technology such as the NHS app and fresh ways of working is ambitious and expensive. Ultimately the vision that Labour leaders and the current NHS top team have, may well transform the service for the 21st century.
It is going to be a bumpy ride, particularly for patients on waiting lists for operations and treatment now. This is a time of great change for the much loved and cherished National Health Service and the amazing people that work hard to provide the NHS services we are privileged to receive in the UK. If departments like social care, mental health services, dental care and maternity care can be massively boosted it will help the whole healthcare system work more efficiently.
Firstly, think about what your new house will look and feel like when you have finished all your refurbishment work and you can put your feet up and begin living in your dream home. It is time to let your imagination think freely here!
Diving in and enjoying creating a whole house interior design scheme is the best place to start if you want to achieve a stylish and cohesive interior with visual consistency throughout, or to put is simply: a unified home interior design that flows.
A general overview of how to do this involves taking a ‘broad brush’ view of your favourite styles, colours, shapes, textures, lifestyle choices and home technology essentials. As the organising expert Marie Kondo would say, home furnishings trends that “spark joy” for you.
Cool garden outdoor living’ sample board in progress for Hampshire townhouse. Interior design by Create Display
Step 2 Gathering ideas and inspiration
It is a good idea to commence by gathering together snips, torn out paper highlights and flyers from the best interiors magazines and glossy newspaper supplements that happen to catch your eye. The paint department in DIY stores often have lovely leaflets, with many images of the latest fashionable paint pairings and techniques to try out when decorating this year.
You don’t need to invest in an expensive portfolio or computer equipment. A cheap A4 folder with a few dozen plastic sleeve pockets is ideal. These lightweight files are really portable, if you are lucky enough to be travelling around for inspiration too.
A passport isn’t necessary either, for this fun research task, luckily. Most places around the United Kingdom and beyond have great cultural houses, museums and trendy hot spots that can be checked out locally. Many counties and regions in England and Europe are filled with visitor attractions. Here you will find unusual interior colour combinations, architectural features and handmade craft treasures that you can view, that could also look great in your space, in one form or another.
Experiencing interesting environments in person, can be a great way of finding treats for all the senses. Music, fragrances and textures are key to creating a whole home, that reflects a brilliant blend of the individuals that live within.
In addition, as most design projects are now posted online, the internet is a brilliant place to search and discover enticing interiors from all over the world.
Taking photographs (smart phones are great for this) of the grand houses and unique buildings that you are able to visit and admire is very helpful as you can see how different rooms have been assembled by professionals. Walking through these public abodes is valuable time spent in order to think about what suits you and your family and how it could be possible to adapt some of the inviting and sophisticated ensembles, into a more informal or simplified version, that would work well in your own personal pad.
Visually ‘shopping’ room sets and commercial interiors (in hotels or restaurants for example) that you really like, will help you to build up a design direction for your scheme. Watching films and documentaries that are set in the design periods that you prefer and that relate to your chosen architecture can be illuminating. Watching recent adverts on television and streaming lifestyle, design and travel programs can be a surprising source of contemporary inspiration too.
Picking up samples of paints, fabrics, flooring and tiles that you find beautiful or exciting can be really useful at this stage.
Chatting with your nearest and dearest about what they love about being at home is helpful to build your understanding about what to incorporate into your plan that is especially for them. Finding out what current trends float their boat, will also positively involve them in your whole house interior design, from the beginning. It is a winning strategy to get everybody onboard. Your loved ones might surprise you with their creative wisdom and flair for finding fabulous home accessories and coordinating materials.
If you are digitally minded, websites like the online Pinterest social media site is a handy free tool. Posting on Instagram and other messaging sites that include images, have the pleasurable benefit for enabling your creative interiors research to become a more social experience. You can chat to friends and other home interiors enthusiasts about possibilities, colour combinations and so on. Exploring design pins on the web enables you to get feedback and encouragement about your emerging ideas from lots of different people if you wish.
Pink bedroom, Arundel Castle, West Sussex, photo by Create Display
Step 3 Consider what you have and what you can borrow
Considering what you have already to furnish your home and which items is special and what you love is a good idea at this stage. If you already own some great furniture, curtains, prints or handmade artwork pieces, now is the time to make sure that they are center stage, in your whole house design.
Choosing the perfect pieces of art and decorative textiles, that you would like to incorporate in a scheme for your home can be a delightful activity. It can also happen somewhat accidentally as you are given pieces to ‘look after’. Alternatively, your ‘anchor’ pieces may be something that can happily build up into a set, that happens randomly over time. These meaningful artworks and furnishings can evolve, as you build a collection that celebrates your households’ identities, good times, travels and interests.
The colours, shapes, materials and styles that are in your art, antiques, sculptures and textiles (and more) can provide a starting point for an initial colour palette and also a mood. New (or vintage) pieces can be introduced to harmonise (or strikingly contrast if you are feeling confident) with the core items that you may already have within your possessions. If you are excited about the creative direction that your pre-loved particulars are taking you already, you will be well on your way to building a unique home scheme that is both original and delightful.
Hampshire townhouse sitting room interior design by Create Display Photo by Adam for Cubbit & West Ltd.
Step 4 Start by going back to the drawing (and sample) board
It is a good idea to pin your saved images (and photos of any pieces you already own) onto a big board or paste them into a scrapbook. It is fun to experiment with arranging samples and try out all sorts of different combinations.
Don’t worry about being too careful about collating your samples or too precise about sticking together your selections neatly. There is plenty of time to consider all the options and add to what you have gathered already. You can always reprint or colour photocopy your cut outs, swatches and images again, or several times over if you need to.
Think of your scrapbooks, project wallet files and sample boards as a way of capturing and developing your ideas. Have fun grouping the things that you like best, as you go on your journey to discovering your own whole house interior design scheme.
Hampshire townhouse interior with ‘Pink lily fantasy flowers’ artwork by Create Display Photo by Create Display
Step 5 Functional reality checklist
Taking time to ponder (and measure up if appropriate) the existing size and proportions of your home is a useful part of the process. If you have plans of your home already to scale, print these out and look at your room shapes in a view drawn from above. Assessing the total space that you have available and the number of people who are using each space may be important in deciding where to allocate precious resources. The aim is choosing the most suitable design solution in order to meet all your functional and aesthetic needs, whilst staying within your financial limitations.
Wondering how ‘busy’ or ‘minimalist’ you would like your abode to appear, will really help you ‘max out’ or ‘pare back’ the number and quantity of interior elements that you want to introduce.
At this stage list down on paper, or a digital device, all the occupants and all the visitors that will likely spend time in your home. Then note what activities and entertainments that you and they regularly like to do, as well as all the practical facilities that your home essentially needs to accommodate them welcomely.
This is a really useful exercise to help you define a set brief of things that your overall design has to include, to comfortably provide for you and your family’s (or housemates) needs.
Fabric design studio in Hampshire townhouse. Interior design by Create Display Photo by Create Display
Step 6 Compare the options and know your priorities
Take time to compare your dream pinboard of ideas and your wish list of luxury interior design features with your more practical brief of spaces and equipment and furnishings that you definitely need to incorporate into your scheme. Hopefully you can see how these different aspects can work together and that gives you a really good place to start when developing your own individual house design options.
Don’t be afraid to drop and forget specific ideas and creative directions that do not chime well with your own personal vibe, your chosen activities and your homes age, state of repair, atmosphere and location. For example, it is best to avoid embracing any very high maintenance decorative fashions such as sumptuous velvet or silk fabric wallcoverings if you have children, boisterous teenagers, pets, lodgers or regularly rather lively house guests.
On the plus side energetic home occupants and four legged friends can add tons of character and healthy joyful energy to any place, so nobody will ever notice your final design scheme is on the ‘keep it practical’ side.
If your property is listed get advice from your local council about suitable specialists to guide you about what you can and cannot do when refurbishing your house. Each local council website in England has an advice section online with lots of information regarding the official building standards you must follow, the planning permissions you must obtain and the certificates that you need to get from professional planning specialists, if you are doing anything major and/or any structural changes as a homeowner.
The local council planning website is also the place to check what you can do without needing to contact the county’s planning department. The good news is that many popular home upgrades and interior refurbishment projects are well within ‘permitted development’ and don’t need any special applications to be administered.
Kitchen with arches in Hampshire townhouse. Interior design by Create Display. Photo by Adam for Cubitt and West Ltd.
Step 7 Think about proportions, architecture and moderation
Sometimes ‘less is more’ and ‘keeping it simple’ can mean going with a style and colour palette that reflects you own personal taste without ‘throwing the kitchen sink’ of trendy options into your room decoration choices. This is especially true in a relatively modest sized home like our first Create Display complete town house refurbishment project.
Highlighting any excellent architectural features that you would like to keep early on in the project, can really help to identify and anchor your scheme. In this example we celebrated a lot of exposed brickwork which formed a large fireplace and full-length shelving and alcove surrounds which were added by previous homeowners who moved in, not long after the house was built in 1960.
The existing brick fireplace feature and accompanying storage structures were very solid and functional but felt dated rather than trendily ‘mid-century retro’. However, when we applied a ‘limewash’ effect to the brick, the sitting room was instantly updated into a contemporary blush pink and cream haven. Lots of warm lilacs and buff neutrals with a soft and warm texture that provided the impact that any beautiful home interior needs, as well as a cosy focal point to the heart of this family home.
If existing interior elements are of good quality and in fair condition think about how to update them with additional layers of the latest new finishes such as: adding the latest vogue in paint tints, extra paneling and carpentry, beautiful decorative fabric, gorgeous patterned wallpaper, wonderful upholstery materials or pretty mosaic tiles, to keep your look fresh.
Keep the scheme flowing throughout your home and include every room. Incorporating the bedrooms, study’s, bathrooms, garden and any storage spaces in a consistent way is pleasing to the eye and affects optimistically how you and your guests will perceive the house as a whole.
A rare exception to this general rule is if you have a very large residence like a farmhouse or manor house and you want to surprise your visitors with the fantastically exotic feel of experiencing many different rooms full of treasures from different lands. Usually, a large budget and very confident interior design decoration is required to pull off this kind of more dramatic scheme successfully.
Visiting National Trust, English Heritage or other historic homes around the world can be very helpful if you are considering an elaborate and very imaginative home interior scheme of this sort. For our less theatrical castles these complicated schemes would not be recommended. One harmonious interior design scheme executed really well is the way to go for the majority of our more ‘small is beautiful’ addresses.
For most folks with modest budgets and less than half a dozen bedrooms in their homes, a plan that incorporates mainly simple complimentary colours and styles, with a few more luxurious pieces, featured in the most used rooms, will be more than enough design magic to create a really special custom designed living environment that can be enjoyed by all.
Adding enough curves and circles into home interior schemes that naturally come with lots of boxy right-angled spaces, is a straightforward way to create a softer more inviting appearance and pleasing visual balance in your home.
Low maintenance garden design for Hampshire townhouse by Create Display. Photo by Adam for Cubitt and West Ltd.
Step 8 Time to go shopping, visit suppliers and check out potential tradespeople
Once you have your sample boards collated in some sort of organised fashion and you are fairly happy with them, then it is time to visit more suppliers, stores and second-hand emporiums. Considering which retailers, websites and fairs can likely fulfill your visual design recipe in the most affordable, sustainable and timely fashion is a worthwhile task, at this point in the process.
Clarifying exactly what your price range and timescales are and choosing suppliers that can meet your specific requirements easily, can help you complete a successful whole house design project.
Concentrating on the larger areas to cover within your scheme and any bigger and more pricy sized pieces that need to be sourced, will assist with making your budget go as far as possible. So that means focusing on any of the following first: building work, windows and doors, plumbing, electrical, plastering or major landscaping work, any heating upgrades, kitchen units and equipment, bathroom installations, flooring, wall coverings and large furniture items.
When calculating price ranges and timescales for each part of your scheme don’t forget to include miscellaneous personal items. These home highlights might be individually very important to you or your family members. Items such as a movie screen TV, cocktail bar, gym equipment, a sculpture or an artwork by your favourite artist or perhaps a musical instrument like a grand piano or vintage guitar.
Depending on how much custom made and renovation work needs to be done, labour is often the biggest cost when overseeing a whole house interior design project. Getting several quotes from different tradespeople can help you build up a picture of what is possible to achieve within your maximum budget and timeframes.
Purchasing flooring, furniture and furnishings from companies that can fulfill your access and installation needs is worth thinking about in advance. Measuring up where you can and being as specific as possible about what your requirements are makes sense. Asking the store managers in advance carefully if they can delivery to your property conveniently for you, is crucial. Some residential properties have rural addresses or unusually small entryways, low ceilings and winding staircases for example and this can lead to unexpected delivery problems if not preempted.
Some forethought in this regard will help you enjoy unpacking your new materials and homeware and mean that you can say goodbye to the tradespeople, put away the DIY tools and pack away your painting kit within your allocated calendar weeks or months. Then you can all set about living and relaxing in your perfectly decorated property after a smooth and timely transition to ticking off everything on your list of interior design and renovation ‘to do’s’.
It is a sensible moment to decide whether having formed your whole house interior design strategy and scheme concept, it might be a good idea to split the refurbishment works into two or more phases to allow for aspects like budgeting, household work and holiday schedules, prebooked personal commitments and also allowing for seasonal weather considerations.
Kitchen with LED lighting in Hampshire townhouse. Interior Design by Create Display. Photo by Adam for Cubitt and West Ltd.
Step 9 Shop local if you can and support your local businesses
Talking with close friends and colleagues is an excellent way to find out about art and antiques fairs, second-hand sales and fantastic boutiques that are near where you live or that are worth a visit. The local press is also a source of thrifty sales and antiques auctions near you over the coming weeks. Local estate sales or vintage fairs and car boot sales can be a way of shopping for some fine quality second hand items on your list, plus it is better for conserving the environment too.
If you know people in your neighborhood (or you are looking for a nice way to introduce yourself) then asking for personal opinions and recommendations on who are the best tradespeople and who are the top building merchants and decorators etc. in the area, as this is very valuable information to know. Builders will often know other tradespeople who they regularly work with on projects. Flooring, building and tiling merchants etc. usually have fitters and delivery services they can arrange easily and sometimes at no extra cost.
First floor landing with electric piano and Lloyd Loom armchair in Hampshire townhouse. Interior design by Create Display. Photo by Create Display
Step 10 Sell, donate and loose what is unsuitable
It can be really tempting if you are furnishing your first whole home and/or you are on a very tight budget to accept any kindly meant donations or free ‘hand me downs’ to help craft your own oasis and ‘machine for living in’.
Sometimes you can find yourself with unexpected gems after being very grateful to accept excellent furniture and furnishing heirlooms that are no longer needed by those travelling abroad or downsizing, however some caution is required in this regard. Although the ‘waste not want not’ saying has its place, it is clever to be a bit hesitant in accepting all freebies that are kindly offered by well-meaning friends and family, to avoid becoming inundated with ‘do for now’ homeware compromises and suddenly finding you can’t see the ‘wood from the trees’.
It is much better to be very selective when bringing pieces, especially large furniture items into your new abode, so you can live with the space and then gradually introduce the right good quality pieces from the beginning. If in doubt, just look again at your brief (the list of the things that you definitely want to be included in your design) and don’t stray too far from this guide.
Similarly, if your instincts are that any kitchen equipment, bathroom, furniture or antique pieces that are found in your new home are either not blending with the architectural period or adding positively to your lifestyle and favoured design look, then it is probably best to ‘clear the decks’.
Sell online, in your local antiques auction, in your local online marketplace or just take and donate to charity any unwanted or ‘odd one out’ interior pieces. If you live in the UK, do let charities know if you are eligible (pay UK tax) as this can enable them to claim ‘gift aid’ on your donations as this gives the charity an extra 25% in value in a government scheme.
Single bedroom with vintage pine bed, chest of drawers and J P Baker bird and berry curtains. Interior design and ‘Motorsailors’ textile artwork by Create Display. Photo by Create Display
Step 11 Variety is the spice of life
A basic 2,3 or 4 colour palette which is chosen along with a couple of selected decorative prints and an idea of period references or modern looks, is enough on which to base an entire whole house scheme that looks upbeat, polished and elegant.
The chosen colours and prints can flow from the front driveway through the entrance and be carried consistently around the whole house and out into the garden and also any workshop, hobby studios, home offices or outdoor lodges.
It is worth remembering that textures are important to add interest to simple colour schemes. Choosing real wood flooring (or engineered wood or laminate alternatives) carpets, metallic fittings, interesting ceramic tiles, stone or marble tabletops and lots of different glass and mirrored finishes (safety glass were necessary) can really add understated glamour and everyday luxury to your home.
Different lighting solutions in coordinating tones can add further interest and create flexible moods for different times of day and seasons of the year. Using LED lightbulbs ensures that your property meets the highest environmental rating possible.
Multifunctional patio garden with studio in Hampshire townhouse by Create Display. Photo by by Adam for Cubitt and West Ltd.
Step 12 Go solar and consider adding extra backup power systems
Do you know the current environmental rating for your existing home? It costs less than £100 in England to have an environmental assessment and this will give you valuable information about how to minimize your carbon footprint and heating and utility bills and maximise the efficiency of your entire building. Look out for government schemes that can enable home upgrades like extra loft insulation and heat pumps to become more affordable. Your local council website will have more information on any green home promotions and programs that are available in your area.
Solar power is great for powering residential house circuits like indoor and outdoor lighting. Considering a new installation of a solar panel system in your garden, carport or outhouses is a super way to minimize your home running costs. Make sure that you consult your utility company and have an electrician oversee and certify any electrical projects as you will need the certificates for your home owner’s files.
Look out for future posts about alternative and more environmentally friendly energy that may be suitable for installing in your home…coming soon.
Master bedroom with round cherry side tables in Hampshire townhouse. Interior design and art by Create Display. Photo by Adam for Cubitt and West Ltd.
Summary: Shall I lead my whole house interior design project, get some more help or opt to delegate it?
We hope this feature helps you to feel confident to try tackling a whole house interior design project. Some people have limited funds and may lead very busy lives and therefore prefer to decorate one room at a time. If ‘room by room’ is what you feel comfortable doing that is of course fine and do let us know how you get on and share your interior design gems. There are still advantages to taking an overall approach with a whole home scheme and often this is the most appropriate way forward if you are moving house, for example.
Life is about learning and developing don’t be afraid to take risks, get stuck in and try something new. Usually with interior design whatever you do is not completely permanent and can be changed, altered, redone, repainted or recovered if you wish to. Expect your home to evolve organically as you do and your family does, over time.
Don’t worry if you feel that you are unable to ever agree how to decorate with your spouse or fellow household partners this is very normal and it would be a very boring world if we all liked the same thing and we never disagreed. Perhaps you struggle to see colours clearly or you need help to understand how to handle tricky home layouts or architectural styles? Maybe putting things together and interior design is just ‘not your thing’?
If for whatever reason this all sounds like too much like hard work for an already busy person or you feel overwhelmed, or you simply would like to work with a professional to complete your whole house interior, do get in touch. Send us a message and we can talk about your individual residential design project and how our services may be able to help you realise your perfect home dreams one step at a time.
In our previous article we looked at an overview about what Labour is planning to do to transform the National Health Service in the United Kingdom. We will look at one of these important aspects in more detail here and consider what Labour leaders are currently doing at this time, to deliver transformation of NHS service standards and performance.
On the ‘Sunday Morning Show with Trevor Phillips’ politics show yesterday Pat McFadden was unsurprised about the 60 or so consultations across different government departments that are being carried out by the new Labour government since taking office in July this year. (1)
According to The Health Foundation, Labour’s NHS transformation plan for 2025 (yet to be launched) is a plan of action that involves three key areas. These are ‘Analogue to Digital’, ‘Hospital to Communities’ and ‘Sickness to Prevention’. We will look at the first of these key areas ‘Analogue to Digital’ in this article and then the other areas in our next few posts soon. (2)
We know that Sir Keir Starmer formed a new government this summer and so from Labour’s point of view, it is ‘early days.’ We understand there are currently more consultations being conducted and we expect a more detailed NHS and healthcare in the United Kingdom plan to be presented by Sir Keir Starmer and his Labour leadership team this Spring 2025, although we do not have a specific date yet.
However, in order to deliver the kind of change that Health Minister Wes Streeting has identified through his consultations with experts and NHS employees, it is crucial to ‘hit the ground running’ in terms of introducing new policy. This is in order to assist the amazing professional people who are currently doing exceptional work throughout the NHS to be able to treat more people of all ages, in better and more efficient ways, without any delays, in the best environment and circumstances possible.
The NHS today is a wonderfully huge and complicated organisation. It is also important to consider that there are United Kingdom residents that are currently on waiting lists for treatment and there are people who may be in urgent need of additional care services, that are not currently being sufficiently provided. These UK citizens do not wish to wait any longer than they need to for their health needs to be met.
We outlined in our previous article what the new Labour government have set out in their manifesto and more recently on their official website. This initial article outlined what Keir Starmer and his Labour leadership team’s general priorities, aims and objectives are for improving the NHS.
Here we will consider what Labour is doing now in order to set the wheels in motion for transforming and updating this great, highly regarded and treasured but often severely challenged public service organisation that is the National Health Service in the United Kingdom today.
Analogue to Digital
NHS: A digital journey
The transition from analogue records to digital records in the NHS has involved introducing computer service networks that were originally designed and launched quite a number of years ago now.
Consequently, it is a difficult (but not impossible) task to upgrade and integrate IT systems physically located in different departments, hospitals and healthcare trusts to run on a secure and confidential system that meets the needs of the latest technology and demands of a variety of different services simultaneously. Sharing of data between doctors, nurses and other healthcare assistants can be crucial to providing holistic healthcare to patients, especially if a person has multiple health problems at the same time.
In the last few years digitisation in the NHS has leaped forward, motivated by the extra demands placed on the NHS during the Covid time. “By the end of 2022 app sign ups had reached over 30 million. There has been a growth in online booking services, telephone and remote appointments and e-prescribing.” Explained Elizabeth Bell and Tomos Lewis of Blake Morgan. (3)
Digital NHS: the priorities this year
A priority for Labour this year is finding the resources to start “building a robust digital infrastructure” says the private consulting company Simmons and Simmons who describe how healthcare managers under Labour leadership direction will use the latest Artificial Intelligence software. (4)
The new digital plan includes a focus on analysing patient data and improving disease prevention and diagnosis better and faster than traditional scanning ‘by sight’ methods alone. This is already having excellent preventative effects in areas such as breast cancer detection and early treatment. (5)
“An AI tool tested by the NHS successfully identified tiny signs of breast cancer in 11 women which had been missed by human doctors. The tool, called Mia, was piloted alongside NHS clinicians and analysed the mammograms of over 10,000 women.” Stated the BBC in March. (6)
Artificial Intelligence software is also now being used in the NHS at General Practitioner settings and James Tapper at The Guardian has highlighted this development in his article that describes how doctors are using the ‘C the Signs’ A.I. tool. “‘C the Signs’ analyses a patient’s medical record to pull together their past medical history, test results, prescriptions and treatments, as well as other personal characteristics that might indicate cancer risk, such as their postcode, age and family history.” (7)
“AI-driven genomics also enables the NHS to screen new-borns for rare diseases, identifying those at risk before symptoms arise.” (4) says Simmons and Simmons echoing BBC news reporting that recently covered a successful trial program which is now being offered to hundreds more new parents across the UK.
New digital system will improve NHS efficiency
“Labour will pool resources across neighbouring hospitals to introduce shared waiting lists to allow patients to be treated quicker.” is an admirable strategy. This efficiency improvement only works if the organisations involved can communicate seamlessly, in real time, on sophisticated software that can be shared across what can be very different models of healthcare provision. For example: computer record systems in a privately funded healthcare facility and also computer record systems in a traditional NHS Trust hospital facility sharing one patient’s data and information. (2)
Transforming the NHS into a digital service that embraces the latest artificial intelligence driven clinical software solutions is ambitious. It will mean that the technology suppliers that provide hardware and software and infrastructure support for this large organisation will have to meet the demands of a procurements process “known for its rigour and competitive nature”. As Simmons and Simmons advises, new technology suppliers will need to be competitive whilst being able to “meet regulatory standards but also demonstrate value for money and integration capabilities with existing systems.”
Denial of service attacks and malicious interference by hackers are real threats to computer networks with confidential patient data records. I.T. systems need to be designed with the ability for many different healthcare settings to look up and edit patient records whilst ensuring that no security firewall backdoors can compromise the digital computer network. Simultaneously it is important that the whole system cannot be attacked by a spreading computer virus or other malware that could cause havoc throughout the different computer records systems in such a large and diverse organisation such as the NHS.
New digital consultation and managing change in the NHS
As part of a countrywide consultation programme to lead change in updating and improving the NHS for the future under Labour, members of the public, clinicians and experts have been urged to submit ideas for the NHS future plan that is being formed this season. A new government online platform was launched on the 21st October 2024 called ‘change.nhs.uk’ The new platform has been designed to put staff and patients in driving seat of reform which is an admirable initiative. (7)
It is also realistic to remember that many long-term NHS employees are tired and wary of each successive government and political party that comes into power thinking that they can completely redesign the structure of a very established and hierarchical National Health Service. Every new Health minister and his or her team is keen on radically changing who makes decisions within the organisation and how the health service should operate.
‘Analysis paralysis’ is a factor that may, without some caution, stand in the way of delivering a better NHS now under Labour. It takes time and money to pay consultants to do reports and doesn’t instantly create policies that actually help people to obtain better and improved health. Experienced NHS employees know that this can cause major disruption that does not always lead to a better and more efficient outcomes for healthcare workers and their patients. As with most big businesses and civil service departments all around the world, overcoming resistance to change throughout the NHS and its culture will be a challenge in itself.
Going digital where possible means using technology to work faster and more efficiently which means that communication is improved and resources can be focused on spending time with patients when needed. Working smarter not harder using the latest technology is brilliant. This is especially true in this medical environment where patient numbers are massive as the UK population has gone up and trained doctors, nurses and healthcare providers are in demand as they are relatively (to the number of patients) in much smaller numbers.
More clarity on budgets and a detailed plan for training new and existing NHS employees on the new digital systems is an area that we need more information from Labour ministers and NHS leaders. We need a clear plan that ensures that patients can receive the healthcare that they need with teams of professionals and their assistants that can work together, without being overwhelmed, by patient waiting lists and workload.
We need more detail as soon as possible (most likely early in the Spring of 2025) with a plan from Labour with exactly how these new systems will be procured and who will benefit from improved digital technology across the NHS and which areas and departments will receive these resources first.
This NHS transformation plan will possibly cost more money than even the Conservative Party government was spending on the NHS during extraordinary covid times. Investing in people and the latest healthcare systems makes sense if Labour’s economic objective is growth, as it will create a healthier national workforce. If digital systems are fully invested in and rolled out across the country then this will put the NHS in a confident position to continue to be the much-loved and admired institution it is today and to thrive as we look ahead to better health outcomes for everyone in the United Kingdom as we head into the 21st century.
The purpose of the United Kingdom’s National Health Service is to deliver high-quality services for all. (1) On 5th July 1948 the National Health Service was established in the United Kingdom. Britain was the first western country to offer free at the point of use medical care to the whole population. More than 75 years after the time of post-World War II Labour Prime Minister Clement Attlee introduced the NHS it continues to be a distinguishing feature of the British welfare state. (2)
Ask almost any member of public in the UK and they will tell you how much they value ‘their NHS’ and how they (or a loved one) have experienced amazing care and support from one or a team of the exceptional people that consistently give outstanding care, around the clock, in every town and city across the British Isles and Northern Ireland.
“The best health services should be available, free for all. Money should no longer be the passport to the best treatment. People should get the best that modern science can offer.” (5)
Pressures for the NHS in recent years
“There is no denying that the past few years have been the most challenging in our 75-year history for everyone working in the NHS.” stated Amanda Pritchard NHS Chief Executive in June 2023. (4)
The UK’s health services, like the rest of the world, has had a very difficult few years dealing with many challenges and pressures. This recent period includes the economic ‘austerity’ years and then numerous pressures during Brexit, the covid pandemic, recruitment and retention issues and strikes about pay from qualified medical staff.
In addition, global economic factors have meant that financial inflation has been, in real terms, eating into the value of the limited resources allocated by central government to fund a universal NHS. Furthermore, the NHS needs to deliver high quality services to a growing UK population, that also has an aging population, who are all more likely to be experiencing complex needs.
Many hospital and medical facilities and healthcare buildings need major overdue investment now. Updating the technology and computer networks needed to efficiently keep secure healthcare records of tens of millions of citizens whilst simultaneously providing instant and appropriate multi-departmental information access across the NHS systems, is also a big and important challenge.
Surgeon Reports that NHS is in Critical Condition
This year Lord (Ara) Darzi, surgeon and former health minister, was commissioned to rapidly review the National Health Service’s performance. “His investigation concluded the NHS is in critical condition” (7)
This summer Labour member of Parliament for Ilford North and Secretary of State for Health and Social Care Wes Streeting declared the United Kingdom’s National Health Service to be “broken”. Therefore, ‘the only way is up’ for the senior Labour politicians who are now in power to work with healthcare leaders across the UK, to transform their beloved NHS. Labour’s vision is to transform the NHS into an efficient and effective organisation for everyone in England, Wales, Scotland and Northern Ireland to be proud of every day. (3) (A222_ref6)
The new Secretary of State for Health and Social Care has been forthright with his damming assessment of the state of the nation’s largest publicly funded service, a year after the latest NHS Long Term Workforce Plan was published. (4)
NHS Long Term Workforce Plan – created by 2019 Conservative government
The NHS Long Term Workforce Plan which was first designed in 2019 under a Conservative government aims to focus on ways to train and retain more doctors, dentists, nurses, midwives and healthcare professionals. The strategy also sets out a direction for reform of the NHS which will improve productivity by delivering the training required to meet service needs, whilst providing extra flexibility. The reform plan includes using technology and smarter working practices to free up clinician’s time to care for patients. (4)
The NHS Long Term Workforce Plan explains the importance of the workplace environment and culture and how providing a good work/life balance for NHS employees is key. There are other sections of the plan called NHS People Plan and NHS People Promise which fit into the overall aims of the Long Term Workforce Plan. (4)
This NHS Long Term Workforce Plan talks about Urgent Treatment Centres (UTCs) being important to improving emergency service provision.
The NHS Long Term Workforce Plan recognises that many of the illnesses that the NHS treats are preventable and that prevention is better and cheaper than cure. Therefore, the NHS Long Term Workforce Plan funds specific new evidence based ‘NHS prevention programmes’ including: to cut smoking and reduce obesity partly by enrolling people onto diabetes type 2 prevention programmes, limit alcohol related Accident and Emergency (A&E) admissions and to lower air pollution. (4)
The NHS Long Term Workforce Plan outlines the priorities of raising standards for care quality and achieving improved outcomes in the areas of childbirth, cancer treatment, cardiovascular disease treatment, treating mental health (and preventing suicides), treating diabetes, treating multimorbidity and supporting healthy aging and preventing and supporting people living with dementia.
The NHS Long Term Workforce Plan describes how creating Integrated Care Systems (ICCs) that bring together local organisations to deliver the ‘triple integration’ of: primary and specialist care and physical and mental health services and also health with social care.
The NHS Long Term Workforce Plan reflections with a new Labour government
Some of the aims of the NHS Long Term Workforce Plan such as introducing new legislation to prevent young people smoking and training more midwives have been achieved since the NHS Long Term Workforce Plan was first written. (12)
However, there is a lot of work to do for the new Labour government to for example: reduce poverty in families and raise healthcare service standards and access to good quality housing environments. Deliver important preventative healthcare such as NHS dental services, consistently across the country for every household.
Improving working culture and conditions to ensure trained employees are retained in the UK for a long time (and most often for their whole careers) is also critical to building a more efficient and better NHS over the long term.
So now what are Labour going to do to improve NHS services?
11 priorities in the action plan to transform service standards across the UK
Cut waiting times
Labour’s official website pledges to build an NHS fit for the future by committing to cut NHS waiting times with 40,000 more appointments every week. Patients should expect to wait no longer than 18 weeks from referral for consultant-led treatment for non-urgent health conditions. (5)
Sir Keir Starmer and his team started their term in power by negotiating a pay settlement deal with the British Medical Association which means that resident (or junior) doctors and hospital staff will be working consistently every day without any strike action. This will be an improvement in NHS performance as strike action has disrupted recent services at many NHS hospitals around the country in recent months and years. (7)
Sir Keir Starmer’s NHS action plan for 2025 and beyond
According to industry experts Labour leaders are introducing a plan which centres around three key areas: ‘analogue to digital’, ‘hospital to communities’ and ‘sickness to prevention’. (7)
Analogue to Digital & Modernisation
The new Labour government pledge to double the number of cancer scanners.
A new ‘Fit For the Future’ fund to double the number of CT and MRI scanners (some of which utilise new Artificial Intelligence software) will allow the NHS healthcare specialists to catch cancer and other conditions earlier, saving lives.
Keir Starmer’s plan aims to maximise the potential of clinical trials available to the general public using the latest ‘app’ software technology. This means connecting with more people with certain health conditions via their smart phones.
Labour’s Health Minister Wes Streeting and his team aim to improve the utilisation of the existing NHS smart phone ‘app’ to notify patients about local services information, vaccinations and health checks. (5)
Modernisation
The New Hospitals Programme in progress under the previous Conservative leadership will be fully delivered by the Labour government if all goes according to plan. (5)
Hospital to Communities & Transition to Neighbourhood Health Services
Labour’s manifesto idea to deliver “more care delivered in local communities to spot problems earlier.” involves shifting resources to primary care and community services. This means that local communities will also need the financial support to deliver the services that Labour leaders are recommending in their action plans. (5)
A return to community care whenever the availability of specialists and technology allows will certainly be welcomed by people who find it difficult to travel any more than a very local distance to attend an appointment. Travelling out of their neighbourhood is often difficult for residents. This particularly affects the elderly and people who are disabled or unwell, who are the very people we need to support locally if it is possible.
Labour’s official website states that Sir Keir Starmer’s senior healthcare team plan to recruit an additional 8,500 NHS mental health staff to support adults and children. This mental health recruitment drive will need very careful budgeting as it will likely cost more than £250 million in salaries alone, per year.
Social Care Reform
Labour strives to ensure that “everyone lives an independent, prosperous life” and social care is key to achieving this outcome. (5)
Two areas that Labour will focus on are inconsistent social care standards and chronic healthcare staff shortages. Labour wants to introduce reforms under a programme entitled ‘National Care Service’ which will be delivered locally (see Transition to Neighbourhood Health Services).
Critics have suggested that the current Labour policy, or lack of a “serious policy agenda” for social care (7) means that reform of care services is currently an afterthought. It is quite possible that more research is currently being carried out by Labour experts into the best ways of improving the vital but complex and ‘failing in many areas’ social care system.
We may find that new Labour policy is launched with confidence soon. However, morale in social care is often low and time is of the essence to fix the NHS care system that is in crisis in several areas such as hospice care and emergency mental health support services.
Hospital to Communities
Labour aims to work closely with healthcare providers and trade unions to improve patient services, and terms and conditions and training standards for social care workers. They aim to develop the role of social care workers in the community to provide more support and care services to patients locally, often in their homes. This is part of a strategy to free up hospital beds which will in turn provide better medical services for the most seriously ill who need it most urgently.
This means that more experienced and qualified community care workers can be approved to undertake basic but important nursing duties (that would otherwise involve a trip to the doctors or hospital clinic) and this practice can help people live healthier and for longer in their own homes.
Mental Health Provision
Equally Sir Keir Starmer and his senior team are aware of the need to update mental health provision for young people. They have outlined a plan to do this by setting up ‘Young Future’s’ hubs in every community and recruiting 8,500 new staff nationally, whilst addressing outdated mental health legislation. (5)
Sickness to Prevention
Labour is launching a new Dentistry Rescue Plan.
Labour’s Dentistry Rescue Plan will include resources to support very young children with education and healthcare for improved oral healthcare.
The Labour manifesto also prioritises the return of the family doctor. (5)
Labour has committed to delivering the Tobacco and Vapes Bill that was proposed by the Conservative government last year. The Tobacco and Vapes Bill is currently on its final stages in the House of Commons and if approved by the House of Lords it should be approved as law in 2025.
The Tobacco and Vapes Bill will have a major impact on cutting down access to harmful smoking and vaping in teenagers and young adults and be key to achieving the first ‘smoke free’ generation in the UK soon.
Expanding services – Dentistry Rescue Plan
Labour plan to provide 700,000 more urgent dental appointments “and recruit new dentists to areas that need them most.” In recent years it has been very difficult to persuade the limited number of qualified dentists to work in rural and other less popular locations and work within strict NHS payment contracts. (5)
Expanding services – maternity care
Labour is promising to train thousands more midwives as part of the NHS Workforce Plan which was started by the previous Conservative government.
Expanding services – Dementia prevention and treatment
Labour wants to champion a plan that will put Britain at “the forefront of transforming treatment for dementia” (14)
Possibility of the change in UK law regarding Assisted Dying under Labour leadership.
Labour life peer Lord Falconer of Thoroton has sponsored a bill to propose amending the law regarding ‘Assisted Dying’ in the House of Lords which has reached its second reading stage. The ‘Assisted Dying for Terminally Ill Adults Bill has received its second reading this week in the House of Commons put forward by Labour’s Kim Leadbeater. (9)
The Terminally Ill Adults Bill which includes strict safeguards, could enable terminally ill adults expected to die within six months to seek help to end their life if two doctors and a High Court judge verify, they are eligible and have made their decision voluntarily.
Kim Leadbeater explained that this bill could prevent “harrowing deaths” and as predicted it has proved controversial as ministers have expressed concerns that although admirable in its aims, some vulnerable people may feel pressured to end their own lives inappropriately. As with many important moral questions this is a complicated area with many serious aspects and consequences to consider which could have a massive impact on our society in the long term. (10)
Improving NHS services: the big picture
Decisions that are made by the Chancellor and in central government about who, how much and when to fund all the departments involved in running a nation with more than 67 million people have a direct impact on what funds are available to enable Labour’s admirable National Healthcare Service transformation and improvements strategy to be a success.
We will look at all these important strategic areas in more detail in our next article at HotEnough.com very soon. It is admirable to focus on creating the best National Healthcare Service possible fit for the 21st century.
Last week President Biden warned Floridian residents to leave their homes and evacuate or risk losing their own lives in Hurricane Milton saying to Tampa Bay citizens: “residents will die if they don’t evacuate”. (8)
At the beginning of last week national weather forecasters predicted that the wind speeds in the approaching extreme storm event would exceed the force of the United States most recent massive hurricane named Helene, which devastated parts of North Carolina and Virginia.
Many feared Milton would cause destruction to the sunshine state’s coasts and central districts on the scale of hurricane Katrina which killed over one thousand people and flattened many areas of New Orleans and caused damage which took several years to rebuild.
Thankfully Milton was not as devastating as the experts had predicted. Milton was the ninth hurricane of the 2024 Atlantic season, which continues until the end of November.
On Wednesday 9th October weather scientists were astonished to find Milton growing in strength as it travelled over the Gulf of Mexico increasing from a category 1 storm to a category 5 storm in less than 10 hours. The warmer water was predicted to fuel the hurricane to enable it to become an extraordinary weather event, even for a region that is used to an active hurricane season.
American hurricanes and hurricane Milton
The category classification for hurricanes is called the Saffir-Simpson scale. This system allocates storms according to their wind speed and potential damage severity, with category 5 being the most powerful storm. (3)
Last month Hurricane Helene demonstrated how the warm waters of the Gulf seas can ‘heat up’ a storm force that is powerful enough to reach speeds of over 74 miles per hour which means the storm is classed as a hurricane. The consequences of Helene were severe and tragically 227 people died as a direct result of hurricane Helene devastation. Two million people were left without power after hurricane Helene. Hurricane Helene tore through Florida, Georgia, western North and South Carolina, eastern Tennessee and the southern part of Virginia. (1)
In the many towns in the southern states of America that were in Helene’s path, buildings were demolished and the massive amount of rainfall that accompanied the high winds caused major flooding and disrupted power and water services.
Sadly, less than two weeks later more than 20 people died in Hurricane Milton which was reported as “brutal” even by stoic Florida residents, who were interviewed by a variety of freelance journalists on location, after the storm passed.
Some Floridians had chosen to stay and endure the storm, despite the serious official warnings. For example, families with many animals were unsure of where they would all stay instead. Some residents worried about being caught in the storm inside their vehicles during unpredictable traffic chaos and therefore chose to stay put in their apartments and houses, despite the official guidance.
“At least 20 tornadoes have been recorded as Milton surged through the state” reported The Independent. One man with a large family and lots of dogs to shelter said “we too easily forget how bad it can be to stay up all night through a hurricane like this”.
Hurricane Milton was a major event that disrupted many thousands of lives as whole community areas were evacuated simultaneously. Thankfully however, the loss of life and damage to major infrastructure and buildings was relatively minor as fortunately all the pre-storm preparations seem to have worked well for the majority of Floridians, in most locations.
Warmer ocean temperatures stoke larger storms
Many experts now agree that the hotter ocean water temperatures that are associated with global warming are contributing to the current situation where warmer air and more moisture can cause bigger storms and more intense rainfall.
Powerful storms that form in warm tropical ocean waters are called hurricanes in the American continent and cyclones and typhoons in the Indian, Pacific and Southern Oceans in Asia and near Australia.
Additionally, the increased rainfall can cause massive storm surges of water which often causes serious flooding around coastlines. (6)
Last year the United Nations Intergovernmental Panel on Climate Change (IPCC) produced a report that stated “Peak Tropical Cyclone rain rates increase with local warming at least at the rate of mean water vapour increase over oceans (about 7% per 1°C of warming) and in some cases exceeding this rate due to the increased low-level moisture convergence caused by increases in Tropical Cyclone wind intensity.” (4)
The IPCC panel directly linked global warming to the gradual increase in severe weather events all across the planet and explained that “The average and maximum rain rates associated with tropical cyclones (TCs), extratropical cyclones and atmospheric rivers across the globe, and severe convective storms in some regions, increase in a warming world.” (4)
Sea level rises increase storm surges
The powerful effect of a hurricane’s impact on coastlines and river banks can be seen when storm surges happen. This is when water levels rise above normal levels and they are worsened by high winds pushing the water further inland. Scientists point to the gradual but recently more rapidly increasing sea level rises that are believed to be triggered by human caused global warming as “warmer ocean water expands and land ice melts.” (6)
However not everyone agrees with the scientists that global warming is causing more powerful hurricanes in Florida. The Governor of Florida Ron DeSantis said there was a “precedent” for the immense destruction of these extreme weather events and believes that the previous century had many bigger storms than what Americans are experiencing this season. (2)
Technology predicts hurricanes but we all need to ‘do our part’ together to prevent permanent unwanted weather changes
Sophisticated weather predicting technology allows citizens living in tropical cyclone zones to prepare for approaching severe weather events in advance. Angela Colbert Ph.D. is part of National Aeronautics and Space Administration NASA’s Jet Propulsion Laboratory and describes how National Oceanic and Atmospheric Administration NOAA partners with NASA to collect measurements of various aspects of hurricanes over time. (7)
Colbert refers to Shirley Murillo Deputy Director of NOAA’s Hurricane Research Division who states that “NASA weather satellites are a powerful tool for observations, as people cannot fly into every storm to gather data” These satellite and meteorological findings are then compared and analysed by scientific researchers who can produce models to predict how future hurricanes might emerge and be impacted by climate change. (7)
Protecting the environment is an issue that affects everyone. It is important for our governments who lead countries in the wealthier parts of the world that contribute most to climate change in delivering effective strategies for reducing unwanted climate change and improving the environment.
There is still time to act in order to prevent more global warming and further detrimental effects to communities living in areas affected by seasonal hurricanes and storm water surges. We can all do our bit to put pressure on those in authority to prioritise environmental issues, as well as looking after the environment where we live, choosing environmentally friendly lifestyles and minimising our carbon footprint as much as possible.
‘Lee’ is a film starring and directed by Kate Winslet which was released in cinemas in the UK on the 13th September. We watched at Cineworld in West Sussex where Kate Winslet lit up the big screen as Elizabeth ’Lee’ Miller accompanied by amazing sets, vintage costumes and a fantastic musical score.
The film based on the real-life story of Lee Miller and it begins with an older lady (retired Lee also played by Kate Winslet) who begins, somewhat reluctantly, to tell her life story to a young man whose identity is revealed later on, in this beautifully crafted movie.
The film lightly touches on American born Lee’s early life as a statuesque and successful Vogue model who perfectly reflected the glamour and elegance of 1920’s flapper chic. Lee’s life as a young lady allowed her creative studies and sense of adventure to guide her and she soon counted Man Ray and Picasso as among her closest friends, in an artistic group that were eventually known as ‘the Surrealists’.
Intelligent, educated and articulate Lee Miller developed her family interest in the new technology of photography and forged a career as a female photographer working in New York, London and Paris at a time when women were striving for acceptance and still dreaming of equal opportunities in the workplace.
This film focuses on the challenges and personal consequences of Lee Miller’s decision to follow her gut instinct into action, at a time when World War II saw France become occupied by the Germans. Lee Miller chose to leave her enviable life of long-awaited domestic harmony with her devoted new husband and established British art dealer and artist Roland Penrose and the relative safety of their respectable home in London. Miller headed alone instead into an unknown future, crossing the English Channel to join the Allied troops in combat, as an American war correspondent.
Lee’s life was full of highs and lows and this worthwhile film is played wonderfully and incredibly convincingly by Kate Winslet as the daring heroine Lee. The emotional rollercoaster and sometimes messy fallout of living life on the edge was conveyed powerfully and the tension, devotion and friendship between the relationships of Lee and her husband, lovers and friends was communicated with perfect period detail and style.
Without revealing too much about the subjects covered in this cinematic work, ‘Lee’ reminds us how important first-hand photographic evidence can be to asserting, in a timely fashion and without any doubt, that horrific historical events sometimes definitely did happen, how it happened and why it must be remembered and ideally never allowed to happen again.
This type of political journalism both then in the 20th century and now in the 21st century is not for the faint hearted but can be very important work. Serving as a war correspondent can also be emotionally and physically damaging and occasionally devastating to the lives of those who contribute to society by recording both the best and the worst times that are occurring across the world. The unravelling of how Lee’s experiences profoundly affected her was well handled and the film also allowed us to see how Lee choosing not to take the opportunity to fully reach her potential as a journalist professional, was also a path just not worth pursuing.
One of the film’s strengths is highlighting the contrast between the interwar times of leisurely fun and frolics and conversely the discomfort, stress and hard commitment of covering the danger and devastation of wartime Europe.
We follow Lee as she enjoys the good life in sunny peaceful times with lifelong artistic and bohemian friends in the beautiful English countryside and also the stunning French coast. We are then transported to another world of shocking realities and uncertain outcomes of how cities, towns, lives and sometimes whole families and groups of people can be destroyed and wiped out by an invasion of soldiers, following the invasion orders of a cruel dictatorship intent on expanding their empire.
We all thought the film was really very good and we were all impressed how well Kate Winslet played the leading role and really became Lee. We are not linguistic experts and although we have visited many on the American States, we have only spent significant amounts of time in the southern states of the United States of America. However, we weren’t totally taken with Lee’s American accent but as Kate Winslet is also based in Sussex this is understandable. We figured that with all the years of European living that Lee’s Poughkeepsie accent may have worn off somewhat as well.
Both Roland Penrose (Alexander Sarsgard) and US based Life photographer David Scherman (played by Andy Samberg) were really brilliantly well played. Both the characters of Penrose and Scherman also helped to fully immerse us in their unusual and unconventional world and the difficulties of living during war time and during that unique decade which has defined international relations and the balance of power ever since. Andrea Riseborough was also magnificent as Lee’s London based editor and dedicated creative supporter whilst also navigating a tough task as ‘Brogues’ boss.
Happily, there is still room for a sequel to this movie focusing on Lee’s earlier life, the fabulous Vogue years as a model, socialite and emerging creative photographer and how she gained the skills and the connections that allowed her to become the resilient, brave, mature and well-rounded strong women, well-known surrealist and war journalist that she most certainly appeared in this excellent film.
We need movies that champion the contribution of powerful women especially in industries whose leaders are still predominantly male. This is not a jaunty entertaining ‘chick flick’ or ‘romcom’ and some viewers may prefer to watch this worthwhile film on a small screen or television because of some of the upsetting and sensitive content. Possibly waiting for it to be ‘downloadable’ in another media format could make sense, from the point of view that ‘Lee’ is not a grand or big budget action movie filled with clever computer graphics. However, those with a keen visual eye and a love of photography and period drama details will not be disappointed with the experience of watching this movie on the big screen.
I can recommend reading all the books about Lee Miller and looking at all her photographs too and as a super fan it was an absolute treat to see all the period details and cleverly shot scenes in this work. We all escaped into the world of Lee Miller without distraction, just as Kate Winslet has cleverly designed the film to be enjoyed and consumed. This cinematic work is undoubtedly thought provoking when seen through a 2024 perspective.
It could be fair to say that without any prior knowledge of Lee Miller’s life and the circles she moved in, one might overlook the significance of the artists she spent time with. It was easy to miss that one of her close friends was Picasso for instance, although he was perfectly represented by Enrique Arce, which was a great casting choice.
Of course, Sussex in England is one of our favourite places, we loved seeing Lee Miller and Roland Penrose’s English country home Farley Farmhouse (now a museum and visitor attraction) feature in the ‘Lee’ film. The epilogue at the end was a splendid way to finish and satisfyingly explained what happened to all the characters leading up to today and how Lee’s family and the Lee Miller archive and legacy lives on into the future, now enhanced by Kate Winslet’s top-quality film.
The new Labour government’s leader Sir Keir Starmer is all about service to the country and the community we live in. Sir Starmer is keen to build on Great Britain and Northern Ireland’s good relationships with Europe, America and our international partners around the world.
Fortunately for Keir Starmer the new Labour Prime Minister of the United Kingdom and his senior team was able to attend the North Atlantic Trade Organisation NATO conference and network with other international leaders and strategic allies of Great Britain and Northen Ireland shortly after winning the General Election.
On the 18th July the European Political Community (EPC) summit was held at historic Blenheim Palace. (1)
Defence spending
Sir Keir Starmer has committed to spending 2.5% of the UK’s Gross Domestic Product (GDP) on defence spending including £3 billion per year on military aid to Ukraine for as long for as it is needed. Initial meetings with American President Joe Biden at the international North America Trade Organisation NATO gave the new Prime Minister for the UK an opportunity to encourage our political allies to support Ukrainians in defending their country from Russian invasion.
This week the Prime Minister flew to America to meet with President Joe Biden once more to discuss the eastern European conflict and how to support Ukraine. It has been widely reported that the two leaders discussed the controversial decision to sanction long-range missiles and other weapons, as the threat from Russian bombardment continues to devastate Ukrainian towns and cities, with many more civilian lives lost again in recent days.
National public disorder problems and security challenge
A major security challenge faced Keir Starmer and his leadership team in the form of widespread public disorder in England this summer. The unrest was sparked on the 30th July 2024 by incorrectly spread disinformation about the ethnicity of a man who carried out a shocking and tragic stabbing of three young girls at a Taylor Swift themed dance class in the northern coastal town of Southport.
Street protestors tuned violent and the far-right thugs attacked mosques and other public places that shelter England’s multicultural community. Dozens of police officers were injured.
Hundreds of rioters have been prosecuted so far along with several adults who knowingly and deliberately spread disinformation and lies on social media.
We will analyse the summer riots and the consequences for labour and the country in another article with more detail soon. The violence quickly diminished after it was clear that any person threatening or hurting innocent members of the public and policemen and policewomen would not be tolerated.
The courts have been working overtime over the last month in order to process and prosecute up to 250 people who have been accused of rioting and violence in several protests in communities across England at the beginning of August, particularly in the Manchester region of England.
Tackle pressure on prisons
The previous Conservative government understood that prison places were nearly at capacity in England and Wales and there has been some investment in providing new facilities and places for those that have broken the law and received jail sentences. However, these efforts did not go far enough to prevent Labour coming to power to find many prisons in England are currently struggling to meet the basic demands of prisoners. This includes containing violence and prevent incidents of self-harm within prisons.
Keir Starmer and his leadership team have already made tough decisions. This month Labour leaders have chosen to release up to thousands of prison inmates who have been convicted of relatively less serious offences. The chosen prisoners will be able to walk out of incarceration after they have served up to only 40% of their sentences in some cases. (Source BBC Radio 4 News PM show Friday 6 September 2024).
Public sector pay review
The public sector pay review has been a key priority for the new Labour government. This has been especially in focus because of the serious impact to the delivery of health services during the recent National Health worker strikes, such as the junior doctors strikes.
Not everyone is in agreement that this is the right way to go about getting value for taxpayers and their families in their National Health Services. On the BBC Radio 4 “Any Questions” show today, Alex Salmond previously First Minister of Scotland from 2007 to 2014 criticised the Labour party for cutting fuel credits for pensioners not on welfare benefits after quickly giving public sector workers such as doctors and train drivers above inflation wage increases. (8)
Improve National Health Service standards and long wait times for treatment
Labour has promised to deal with the situation of long wait times of up to a year or more for National Health Service treatment that is experienced by millions of citizens in England. Despite the lockdowns and shutdowns that were supposed to avoid additional impact on the healthcare system Covid disruption has left a backlog of health treatment that has been hard to catch up with. This is despite the amazing work by NHS managers, doctors, nurses and their teams.
Extra funding over the past few years allocated from central government has not solved the problems which cause long waits for treatment in some departments.
Some of the causes of not being able to get on top of the long waits for treatment are complex system failures such as cuts in social care, building and infrastructure underinvestment, medical staff strikes and sickness, training, burnout and recruitment and retention problems.
The Labour Health Secretary Wes Streeting declared the NHS to be “broken” so the only way is up for Labour to work with healthcare leaders across the UK to transform the beloved NHS into an efficient and effective organisation for everyone in England, Wales, Scotland and Northern Ireland to be proud of every day. (6)
Supporting families and children
Labour is in the process of rolling out the Conservative’s policy of at least 15 hours free childcare hours for every child over the age of 2 years. Free breakfast clubs will also be available to all primary aged school children. This will support families and enable more parents to go back to work. Extra funding will be available to pay for training thousands of teachers in subjects where there is currently a shortage. (7)
There is a lot of support for reversing the two-child benefit cap in England (this has already been scrapped in Scotland) However, speaking on ‘Sunday with Laura Kuenssberg’ Chancellor Rachel Reeves has not committed to doing this yet this year, due to insufficient funds being available at the Treasury, to pay for the increase in benefits. (9)
This is controversial for many politicians including the Green party who support the reversal of this policy. This is because if benefits were increased to families that need them and reflected the number of children in any English household, this would immediately enable thousands of children to move out of poverty. Many of the poorest larger family households in the UK currently are choosing between spending on heating or eating, this winter already.
It was announced today that advertising on a variety of unhealthy foods and drinks are being banned before 9pm with effect from October 2025. This decision by the Labour party leadership is in an effort to prevent obesity and health problems due to the unnecessary overconsumption by children and young people of foods and drinks that are high in fat, sugar and salt.
Health Minister Andrew Gwynne said “These restrictions will help protect children from being exposed to advertising of less healthy food and drinks, which evidence shows influences their dietary preferences from a young age” (10)
The growth economy and employment strategy: increasing the number of adults currently in work
Labour aims to reduce unemployment and help people who are on long term sickness leave to rejoin the labour market and become economically active again. Government figures show that several hundreds of thousands more working age people left the UK workforce during and after all the difficulties experienced because of covid disruption and an increase in health problems in recent years.
Liz Kendall is the new Work and Pensions Secretary and intends to rejuvenate old fashioned Job Centres and provide new schemes to provide customised help to people to help them overcome the barriers to retuning to work.
The New Deal for Working People aims to strengthen existing workers’ rights and improve working conditions across the national workforce.
There is no doubt that minimising stress for working men and women increases happiness, health and productivity. Critics have been concerned that regulations that increase an employer’s responsibilities and legal costs may actually have a negative impact on economic growth in the long term, making companies more hesitant to recruit and hire extra people.
Labour plans for raising much needed government income
Up to £2.6 billion is estimated, by the Chancellor and her financial team, is able to be additionally generated in tax revenue, by closing existing ‘non-dom’ (residents who are not tax domiciles based in the UK) tax loopholes.
This is of course a debatable ‘quick tax win’ as many multi-millionaires and billionaire’s resident in London and the UK can quite easily choose where in the world, they wish to invest their money and be a tax resident.
Therefore, this policy may well have the opposite effect to that which is intended and affect the government’s economic coffers in a negative direction once introduced, should hundreds or thousands of high-net-worth individuals decide to quickly take their spending power and tax revenue elsewhere. (7)
Build 1.5 million homes
Rachel Reeves wants to “get Britain building again” The Chancellor says this is important and it will help economic growth in the United Kingdom. (9)
Challenges include the existing planning system and the ongoing tension between local councils, local residents and government planning policy and planning regulations. Chancellor Rachel Reeves wants to reform the planning system and introduce a new National Planning Policy Framework (NPPF) which focuses on enabling economic growth across the country.
Another factor to consider is the current availability of a sufficiently skilled labour force to deliver the central government target of such a high number of new build properties, every day.
Labour will continue the efforts by the previous conservative government to improve the number, quality and availability of housing across the country. There is huge demand for social affordable housing for those on lower incomes. Thsi is because over the previous decades, it is agreed by all parties, that we have not built enough of the kind of social housing that many individuals and families on a budget desperately need.
Many areas in counties all over England, Scotland, Wales and Northern Ireland have new housing that does not effectively meet the needs of the local people but is the type of residential building that has suited the requirements of private developers and house builders. Privately owned housebuilders are usually primarily focused on making a profit and keep their business operations running smoothly.
Labour is looking at the complex area of planning policy to see where the opportunities for simplifying and improving the system are. This is a complicated and expensive area but with the issue of providing enough new housing, like solving the homeless problem in the UK, it is not ‘rocket science’ and delivering better housing for everyone is an achievable and vital goal for this energetic and creative new government to commit to, and succeed in completing.
Infrastructure, transport and energy
Investing in quality infrastructure fit for the future and reducing household bills
Labour is currently introducing more regulation to ensure privately owned utilities, including water companies, will invest in the construction of system upgrades. Labour’s new policies will force companies to invest in major infrastructure improvements, to provide value for UK citizens in the long term.
Sir Keir Starmer and his team are avoiding going down the nationalising strategy road as there is a view that buying back utilities companies is not something that economically speaking, England, Scotland, Wales and Northern Ireland are in a financial position to be able to do at present.
However, this is all hugely challenging as many United Kingdom based utility service providers are in debt ‘to the tune of’ millions of pounds. Therefore, as costs are passed onto the consumer, this ultimately costs UK residents money through their household bills which have nearly all gone up significantly above inflation year on year, over the past decade.
Any mandated improvements will then additionally also be directly passed on through the cost of energy and utility bills sent to householders. Currently many millions of bill payers and their families on our island are faced with increasing bills. Simultaneously residents experience often low-quality bathing water (and other waterside and water sport activities) affecting their healthy enjoyment of life and their ability to enjoy the sea and river waters, by which they live.
To future proof our basic infrastructure for this generation and also the next generations serious investment is required to replace our, in places, antiquated and leaking systems. There are several big expensive infrastructure projects underway across the country as regional and local councils realise that increasing population density creates an urgent need for major investment to provide water, sewage, electricity, communication and gas and other renewable energy supplies to homes and businesses throughout the UK.
This situation is closely linked to another important priority for Labour to improve:
Fuel Poverty and financial hardship currently experienced by millions of individuals and families in the UK. (6)
There is also the massive challenge of providing cleaner greener energy to our homes and businesses (which are currently heated mostly by natural gas) and a Labour manifesto objective to deliver this by 2030 which is less than 6 years away. (7)
Finding ways to build energy independence in the UK to provide a more secure energy provision will also involve major infrastructure investment, which will cost many millions of pounds to introduce.
Labour’s Great British energy company will be ‘owned by the British people’ based in Scotland and the plan promises to ambitiously make progress in developing secure (nationally managed) energy whilst creating good jobs and lowering bills for citizens.
Great British Energy’s three initial priorities
“Great British Energy will have three initial priorities working alongside private partners:
“Co-investing in new technologies: Great British Energy will help speed up and scale the deployment of new technologies, with public investment helping to crowd in investment in areas like floating offshore wind, tidal power and hydrogen as they develop into mature technologies.” (11)
“Scale and accelerate mature technologies: Great British Energy will also help scale and accelerate the roll-out of mature technologies, like wind, solar and nuclear. It will partner with existing private sector firms to speed up deployment of mature renewable technologies to meet our ambitious clean power timelines. It will also build organisational capability and expertise to deliver energy megaprojects like nuclear power stations, reducing project and construction risk.” (11)
“Scale up municipal and community energy: GB Energy will partner with energy companies, local authorities and cooperatives to develop 8GWs small-scale and medium-scale community energy projects. Profits will flow directly back into local communities to cut bills, not to the shareholders of foreign companies. This will help to create a more decentralised energy system, with more local generation and ownership, and will help to create a more resilient energy system.” (11)
Boosting onshore and offshore wind power infrastructure development sounds fantastic and we all want to minimise our reliance on fossil fuels and protect our environment to meet our climate objectives.
We do have considerable opportunity as an often (but not always) the British Isles are a very windy island, so maximising the natural opportunities that wind technology can could contribute to reliable energy independence.
All these major infrastructure projects are potentially and actually located in different parts of the country and often in areas of outstanding or special beauty and much-loved unspoilt countryside and coastlines.
Those households who benefit from receiving cheap and reliable energy may live many hundreds of miles away from the location of the turbines, machinery, equipment and power stations and their physical networks of different varieties.
The challenge is to overcome the natural reluctance of villages and towns to shoulder a heavy burden in terms of plant and new infrastructure allocated altogether on their doorstep and as far as the eye can see. Financial incentives and new jobs for communities agreeing to host much needed infrastructure development could be part of the answer to ensuring British energy independence, which could be imperative during these uncertain times internationally.
Transport
Although electric vehicles are now commonplace on our roads in the UK there is a lot to be done to create an efficient and affordable transport system in the UK that helps to maximise the potential for economic growth and well-being, for both UK citizens and international visitors.
Many major cities have frequent long traffic jams that slow up productivity and unnecessarily increase carbon emissions in England. The South East of England is often affected by miles of queues, with infrastructure improvements such as the A27 bypass shelved because they are too expensive to deliver at this time.
Train travel is a great opportunity and has a splendid and innovative history in England, Scotland, Wales and Northern Ireland but there are also massive challenges to overcome to deliver services that meet the expectations of commuters, students and international leisure travellers used to the efficient and reasonably priced services currently delivered at standard, in many other European countries.
Although many people who work on the railways are wonderfully helpful key workers, often UK train services are still super expensive, unreliable and overcrowded train services that millions of people struggle to rely on in order to get to work and other important appointments.
The Conservatives cancelled their flagship HS2 rail infrastructure project and train drivers (who have recently been given pay rises despite no improvement in services discernible to rail users) have been consistently on strike in recent months, so there is a lot that can be improved. (7)
Bus services are a postcode lottery and not everyone can afford to run a car of any variety and additionally not everyone lives near a bus stop or train station. Labour strives to improve transport and also “promote social mobility and regional equality” which sounds great.
“Buses in England outside London were privatised and deregulated by law in the 1980s, before limited powers were given to metro mayors as part of devolution, allowing them to set routes and timetables.” Stated the Guardian newspaper explaining why some of our most convenient public transport networks are not as appropriate, accessible and affordable as they could be. (12)
Impressively labour have wasted no time in making a radical change to the existing organisation of transport in communities by enabling local authorities across England to run and control bus services. This means local council leaders can introduce and be more flexible about providing routes and services that closely meet the people who live in their specific area.
The new transport secretary Louise Haigh called it a “bus revolution” but time will tell whether councils have the funding to truly deliver the kind of system that local people (often in rural locations) really need to reliably get them to their healthcare appointments, educational institutions, social and family meetups and crucially to their employment workplaces. (12)
Conclusion
The delighted elation for Labour politicians at the exciting and decisive win gained in the July UK General Election, after being in opposition for 14 years, has now faded with the summer evening sunshine. It is time to get down to the real and sometimes shocking business of leading this amazing, beautiful, talented, often problematic and occasionally troubled country.
The enthusiasm and determination of Prime Minister Sir Keir Starmer, Chancellor Rachel Reeves and their capable senior team is admirable, and also occasionally rather depressing if considering the serious situation of attempting to balance the nation’s financial books post covid, Brexit, energy crisis and conservative leadership changes.
If the UK can experience economic growth and prosperity and also be an alternative green energy hub that the world can admire, that will be amazing. There is a lot of work to do as many government departments are currently underfunded and trying to make it work with diminishing resources that have already suffered budget cuts during the austerity years.
There is no doubt that there are opportunities to work smarter with existing budgets but also it is clear there is still a lot to do in all directions, to make any significant improvements to the quality of life and future prospects of British citizens.
Sir Keir’s leadership will be essential to ensuring that Labour manifesto priorities are delivered while simultaneously hiring and leading the great teams that are needed to focus on serving our communities well in the long term, whilst providing the services and facilities that are needed right now.
The first role of government is to preserve the security of the people. All Members of Parliament led by the Prime Minister will need to embrace and adapt to a changing international landscape with key elections in America in November this year that may significantly change the balance of power. There are ongoing serious international conflicts that affect the UK and all nations around the globe.
Careful diplomacy will be needed to assist in creating a more peaceful planet, maintaining our security and defence and handling situations out of our government’s direct control, such as the unexpected energy crisis, that in recent years have affected almost all our lives living in England, Scotland, Wales and Northern Ireland.
Perhaps the recent NASA International Space Station Missions can provide much needed inspiration of how we can succeed in creating a more peaceful world, if many countries can work together with the right mindset and a fresh perspective:
“The main goal of the International Space Station is to work on peaceful projects. In space, we’re all people from Earth.” declared Sunita Williams who is a talented NASA Astronaut who has definitely found her “happy place”.
We hope Prime Minister Keir Starmer’s professional, serious, calm and collaborative approach can help lead the United Kingdom’s citizens back on earth to build and develop the best health and prosperity that is possible over the coming years, for a nation heading into the 21st century.
The votes had been mostly counted after a long day at polling stations all over the United Kingdom last night at 10pm.
This week the polls had predicted that an unprecedented number of people would select to mark a cross in the box for their local Labour party candidates, who were representing their local constituency area. Labour is the major party in opposition to the Conservatives who have been in power for the last 14 years. The last six weeks has seen an energetic roller coaster of an election contest.
It was a truly breathtaking moment when the preliminary UK general election results were announced last night live on television.
Labour had, as the polls had predicted, secured a mega majority of parliamentary seats in the Houses of Parliament gaining an amazing 412 seats. The Liberal Democrats had also won more seats than ever before, with a comparatively impressive 61 seats for their party led by Ed Davies.
It was a truly crushing defeat for the Conservatives who are trailing far behind Labour with 121 seats in a way not seen since the 1930’s and that most of us have never seen in our lifetime.
“The Conservatives saw their vote share almost halve to 23.7 percent, down from 43.6 per cent at the last election.” Reported the Financial Times today. (4)
Rishi Sunak took responsibility for the failure of his party to continue in power, in his departure from Number 10 Downing Street speech earlier. Sunak apologised to the nation for not meeting their expectations. Then with gentlemanly professionalism, he wished the new Prime Minister Keir Starmer and his family the best of luck in the top job role, as he departed holding his wife’s hand. Rishi Sunak was undoubtedly feeling some sense of relief from the pressure of uniting the United Kingdom behind a troubled and ailing Conservative party, which has probably made for a very stressful couple of years.
Today the final results rolled in and with only 2 seats left to declare a huge win for Keir Starmer and the Labour party is confirmed with Labour winning a 33.7% share of the all the votes cast. (1)
The seats won so far today are as follows:
Labour 412, Conservatives 121, Liberal Democrats 71,
Scottish National party 9, Sinn Fein 7, Independent 6, Democratic Unionist Party 5, Reform UK 4, Green 4, Plaid Cymru 4, Social Democratic & Labour Party 2, Alliance Party 1, Ulster Unionist Party 1, Traditional Unionist Voice 1
This means the majority of voters in the UK have voted against re-electing the Conservatives, sending a very strong message for the party.
Men and women of all ages have chosen to turn up and vote for the change which Sir Keir Starmer and his team are proposing. Wes Streeting is likely to become Labour’s Health Secretary very soon, when Keir Starmer announces his new government. Speaking on Laura Kuenssberg’s Sunday morning politics show on the BBC recently, Streeting warned that “not voting was giving a fresh mandate to Prime Minister Rishi Sunak and his cabinet” to continue with an increasingly unpopular government besieged by scandals and policies that many citizens did not support. (3)
The public are giving Labour an opportunity to demonstrate how they will improve Great Britain and Northern Ireland by putting into practice the policies that they have outlined in their Labour manifesto. These commitments include prioritising the health service, the green economy, new immigration strategies, education reforms and measures to further prevent anti-social behaviour.
However, according to the Independent this general election is “on track to be the lowest turnout for 20 years” with the percentage of voters who actually put their slips and postal votes in the ballot box standing at around 60%.
Time will tell if Sir Keir Starmer and his team are able to deliver on their manifesto promises. For now, it is all smiles and hopeful excitement for a fresh chapter, a new government and looking forward to the release of pent-up energy and funds that will now be able to roll into action. Getting all these new policies and projects off the ground will help make Great Britain and Northern Ireland stronger if it works.
Sir Keir Starmer makes his upbeat acceptance speech at Number 10 Downing Street this afternoon. On a windy, sunshine and showers day in London, after obtaining permission to form a new government from King Charles II at Buckingham Palace, the Labour leader will begin his time in office as the United Kingdom’s new Prime Minister. As the new cabinet is chosen, there will be celebrations in many constituencies across the country, that continue into this weekend.